CaratLane increases the CTOR by 300% for their new product launch, “Borla”, through interactive AMP emails from Netcore Cloud

Key Results
Uplift in CTOR

Company :    

CaratLane, founded in 2008, is India’s leading omnichannel jewelry brand. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweler, Tanishq.

Industry : Retail

Location :  India

Category : Email

Solution used : AMP

Challenges :

Borla is a new product line by CaratLane that incorporates ethnic motifs into modern jewelry. They wanted the email marketing to be equally unique, offering users a gratifying experience of the product and its details via compelling emails.  

The primary challenges were :

  • To Increase experiential sessions and improve CTOR
  • To create a seamless experience for customers
  • To get maximum engagement on the product launch

Solution :

Powering the emails with AMP interactivity

Netcore Cloud partnered with CaratLane Marketing to empower their new product launch with interactive AMP emails. CaratLane transformed the conventional email marketing approach to enhance conversions and improve ROI.

The business benefits achieved :

  1. Improved CTOR and a compelling experience within the email 
  2. Maximum engagement received on the Borla product launch
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