

Company:
Woodland is an iconic outdoor brand, renowned globally for rugged and reliable gear. They entered the Indian market in 1992 and now are an internationally recognized name. Woodland has over 600 exclusive brand outlets across the country and several retail outlets in Hong Kong and Singapore.
Industry: Shoes and apparels
Location: India
Category: Email
Solution used: AMP Emails
Woodland had a webpage for feedback collection. Customers had to navigate to this page via a link in their email campaigns. Such redirects often led to customer drop-offs and reduced responses. Woodland needed an innovative approach in their email strategy to increase customer interaction and feedback collection.
Primary challenges
Woodland adopted the use of AMP emails to drive user feedback collection. Netcore guided Woodland throughout the process, from creating the AMP email to the final delivery via Journey Builder.
The AMP feedback form
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