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Vision+ achieves a 25% uptick in App Push conversion rate with Netcore Cloud

Vision+ achieves a 25% uptick in App Push conversion rate with Netcore Cloud

Key Results
25%
APN conversion rate
25%
Increase in data collection for previously anonymous users via PX nudges

Company: Vision+ is an app for availing vehicle loans and other finance needs

Website: https://www.visionplus.id/

Industry: OTT

Location: Indonesia

Category: Customer Engagement, Product Experience, Raman

Solutions Used: Customer Engagement, Product Experience, Raman AI

Objectives:

  • Reduce churn: Reduce their churn rates (app uninstalls) and increase engagement and retention
  • Re-activation: To target dormant and churned users using various channels
  • Revenue: Increase rate of returning users (re-engagement) and subscription value (CLV)

 

The Netcore Cloud Strategy:

  • Nudges: Leveraged to conduct User Surveys, NPS Poll, and drive users to complete their profile data
  • App push notifications: Leveraged to Activate Dormant Users from outside the App and drive these users back to the App to watch content and so increase conversions
  • In-app campaigns: Leveraged to showcase special Promos, Highlight Important TV Series. Also used Gamified ‘Scratch the Card’ templates to improve Brand Image and brand Interaction rates
  • Emails: Engaged with audiences outside app hours for better brand awareness and more conversions

 

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