Indonesian telecom Smartfren achieves a 65% uplift in transacting users with Netcore Cloud’s Customer Engagement platform

Indonesian telecom Smartfren achieves a 65% uplift in transacting users with Netcore Cloud’s Customer Engagement platform

Key Results
65%
Uplift in contribution via Netcore to transacting users
15%
Increase in monthly active users

Company: Smartfren is an Indonesian telecom company

Industry: Telecom

Location: Indonesia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

  • Increase MAU and conversions: Their monthly active users and conversions weren’t high enough to meet expectations.
  • Increase ARPU: Users weren’t transacting frequently enough on the app.
  • Increase APN delivery: Many push notifications weren’t delivered with earlier solutions.

 

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Smartfren by:

  • Journeys and segmentation: Journeys for different stages of the user journey and segmentation to finely target users.
  • App push notifications: APNs were sent at optimal times with solutions to improve delivery, resulting in a high volume of APNs.
  • In-app messages: In-app messages were used to show offers after users were in the app.

 

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