TVS Credit's Success Journey: 15% Cost Savings & 42% Adoption

Company: TVS Credit is an app for availing vehicle loans and other finance needs

Website: https://www.tvscredit.com/

Industry: BFSI

Location: India

Category: Customer Engagement, Product Experience

Solutions Used: Customer Engagement, Product Experience, Raman AI

Objectives:

Lead Generation:

Invoke the interest of users who get dropped off from website lead pages

Omni-Channel marketing:

Orchestrate an omni-channel marketing approach for their cross-sell and lead nurturing initiatives

Cost Optimization:

Craft automation journeys based on user behavior/interaction in an optimized manner to save spends

Feature Adoption:

Gain more traction from users for new feature releases and hand-hold them to derive value from the Website/App

The Netcore Cloud Strategy:

The Netcore Cloud AI-powered Customer Engagement and Product Experience platform helped TVS Credit by:

Journeys and segmentation:

Creating automated journeys to engage with users at various touchpoints across channels..

Preferred channel:

AI-powered preferred channel helped predict the best channels customers would be likely to engage.

Web messages:

Web messages were used to display offers at various stages, from viewing to adding to the cart.

No-code nudges:

All of this resulted in higher engagement on the app and increased engagement.

"At a time when TVS Credit is thriving to become a global leader w.r.t transforming user experience digitally, our partnership with Netcore over the last few years has been a game-changer for our marketing efforts. Netcore’s CE & PX platforms helped us streamline our campaigns, saved time, and delivered results. We’ve observed an impressive uptick of 8% for our qualified leads and optimized our campaign costs by 15% by effectively leveraging multiple features of the stack."

Vidya Swaminathan, Chief Manager - Digital Business

Financing services company TVS Credit optimized campaign costs by 15% and increased feature adoption by 42% with Netcore Cloud