MoneyTap achieves a 13X uplift in customer engagement and a 63% interaction on CTA through Netcore AMP emails

Company

MoneyTap is India’s first app-based credit line offered in partnership with banks and NBFCs as part of Freo’s neo-banking product suite. Present in 40+ cities, MoneyTap caters to the credit needs of middle-class customers in India and provides small-medium cash loans, credit on mobile, and flexible EMIs.

Industry: FinTech

Location: India

Category: Email

Solution used: AMP

Challenges:

MoneyTap was sending generic/static emails that redirected users to the official website for product information and queries. Their existing email marketing strategies needed enhancement to secure better user engagement and lead generation.

The primary challenges were:

Increase user engagement
Improve user experience
Increase user interaction
Generate more leads

Solutions:

Netcore guided MoneyTap in leveraging AMP capabilities like gamification and EMI calculator. These were embedded within emails to provide users with an immersive and captive experience inside the inbox.

Wordex

MoneyTap users were excited to play the Wordex game right within AMP emails. It kept them engaged for much longer than static emails. The longer they stayed on the email, the stronger they connected with MoneyTap as a brand. The Wordex AMP emails also helped position MoneyTap as the country’s most popular app-based line of credit.

Gold loan calculator

MoneyTap invited their users to quickly find the value of their gold through AMP emails. Users could calculate the eligible gold loan amount by filling up gold weight and purity. They could instantly see the loan tenure, monthly interest, and total interest right inside email. The gold loan calculator provided all the information needed by the users.

"We at Freo are always open and ready to adopt innovative, new-age approaches. We felt AMP emails would make an exciting connection and engage our users way beyond static emails. The word puzzle and calculator in Netcore’s AMP emails boosted user engagement and interaction to new heights. We saw remarkable achievements in the click-to-open rates and call-to-action response in our AMP emails. AMP emails have tremendous untapped potential, especially when you want to communicate effectively with the ‘on-the-go’ millennials. MoneyTap looks forward to Netcore offering more path-breaking innovations in AMP email."

Hitarth Saini, Head of Marketing