MoneyTap achieves a 13X uplift in customer engagement and a 63% interaction on CTA through Netcore AMP emails

MoneyTap achieves a 13X uplift in customer engagement and a 63% interaction on CTA through Netcore AMP emails

Key Results
Uplift in CTOR
Click rate on CTA
Interactions with the AMP calculator


MoneyTap is India’s first app-based credit line offered in partnership with banks and NBFCs as part of Freo’s neo-banking product suite. Present in 40+ cities, MoneyTap caters to the credit needs of middle-class customers in India and provides small-medium cash loans, credit on mobile, and flexible EMIs.

Industry: FinTech

Location: India

Category: Email

Solution used: AMP 


MoneyTap was sending generic/static emails that redirected users to the official website for product information and queries. Their existing email marketing strategies needed enhancement to secure better user engagement and lead generation.

 The primary challenges were:

  • Increase user engagement
  • Improve user experience
  • Increase user interaction 
  • Generate more leads



Netcore guided MoneyTap in leveraging AMP capabilities like gamification and EMI calculator. These were embedded within emails to provide users with an immersive and captive experience inside the inbox. 


MoneyTap users were excited to play the Wordex game right within AMP emails. It kept them engaged for much longer than static emails. The longer they stayed on the email, the stronger they connected with MoneyTap as a brand. The Wordex AMP emails also helped position MoneyTap as the country’s most popular app-based line of credit.

Gold loan calculator

MoneyTap invited their users to quickly find the value of their gold through AMP emails. Users could calculate the eligible gold loan amount by filling up gold weight and purity. They could instantly see the loan tenure, monthly interest, and total interest right inside email. The gold loan calculator provided all the information needed by the users.


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