Resources
Kumu

Kumu witnesses a 38% uptick in feature adoption using Netcore’s No-code Product Experience platform

Key Results
54%
CTR for the search feature
38% Up Arrow Green
Increase in feature adoption

Company: Founded in 2018, Kumu is a Filipino social entertainment and live streaming app with a user base of 10+ million 

https://www.kumu.live/

Industry: Social Entertainment 

Location: Philippines 

Category: Product Experience 

Solution used: Netcore No-code Product Experience

Challenges 

  • Low adoption for the ‘search’ feature: This made it difficult for users to find popular live-streamers, hashtags, favorite topics, and other relevant content. 
  • Low app user engagement: A low level of interaction between streamers and their top fans lead to low app user engagement 

Netcore Cloud’s Strategy: 

Netcore’s No-code Product Experience platform helped Kumu by: 

  • Deploying a spotlight nudge on the search icon to encourage users to search and discover more users and further drive feature adoption
  • Implementing a tool-tip to highlight the thank you message option to users to ensure users remain engaged on the app

 

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