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Control Group Testing

Test, experiment, and optimize
your personalization strategy

Seamlessly set up, test, validate, and optimize the effectiveness of the personalized customer experiences you deliver against defined goals

Measure and understand elements of your personalization strategy that is delivering the best results

Test against different audience groups to understand what’s clicking for you

Refocus and realign based on test results to improve future performance

Ensure that your strategy is always aligned to engagement or revenue goals

Easily run tests to
validate the performance

Set up control and test groups of your choice to measure the incremental impact of a specific personalized widget or website page element on your KPIs

Capture insights through a simple attribution model

You can measure the uplifts your test group achieved over your control group with a simple last-click attribution model that takes into account the last touchpoint encountered in the path to conversion

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Test user experiences
across touchpoints

Create tests that optimize a single page element, like personalized widgets on the same page. You can also measure elements across one or more pages to see how different groups and variations affect each other to uncover segments and widgets that perform best

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Recalibrate your
personalization strategy

Measured results give you key insights on the performances of the personalized widgets on the website, or the personalization solution achieved. Measure the success of your KPIs and focus on those widgets that are working for you

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Scale incremental growth
through constant testing

Double-down on those personalized widgets or campaigns that yield optimal results. Continue to improve them through more incremental tests to find out what resonates with your customers, based on their preferences