Personalization

Product Recommendation

Insights & Attribution

Control Group Testing

Content Personalization

Dynamic Segmentation

Banner Personalization

Omnichannel Personalization

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Channel Personalization

Personalized Boutique

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Industry data, best practices, events, product releases and much more.

AI based image recognition for product recommendations

Control Group Testing

Test, experiment, and optimize
your personalization strategy

Seamlessly set up, test, validate, and optimize the effectiveness of the personalized customer experiences you deliver against defined goals

Control Group Testing

Measure and understand elements of your personalization strategy that is delivering the best results

Test against different audience groups to understand what’s clicking for you

Refocus and realign based on test results to improve future performance

Ensure that your strategy is always aligned to engagement or revenue goals

Easily run tests to
validate the performance

Set up control and test groups of your choice to measure the incremental impact of a specific personalized widget or website page element on your KPIs

validate the performance

Capture insights through a simple attribution model

Capture insights through a simple attribution model

You can measure the uplifts your test group achieved over your control group with a simple last-click attribution model that takes into account the last touchpoint encountered in the path to conversion

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Test user experiences
across touchpoints

Create tests that optimize a single page element, like personalized widgets on the same page. You can also measure elements across one or more pages to see how different groups and variations affect each other to uncover segments and widgets that perform best

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Recalibrate your
personalization strategy

Measured results give you key insights on the performances of the personalized widgets on the website, or the personalization solution achieved. Measure the success of your KPIs and focus on those widgets that are working for you

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Scale incremental growth
through constant testing

Double-down on those personalized widgets or campaigns that yield optimal results. Continue to improve them through more incremental tests to find out what resonates with your customers, based on their preferences

Our customers love control group testing!

CMOs, Growth Hackers, and PMs at customer-centric companies of every size and industry rely on Netcore

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Netcore’s AI-powered Personalization helped us achieve a 13.2% uplift in revenue.

Atul Shivnani

Head of eCommerce and Digital Marketing, The Body Shop

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Netcore’s personalization engine led to an ATC increase of 4%-5% on the existing engine of an industry giant.

Jacob Dryer

Digital Marketing Manager, Miss Amara

Discover why control group testing will help you generate better results

Netcore Personalization Platform- Craft Delightful Shopping Experiences

Watch this video featuring how Netcore personalisation platform can build seamless and delightful online shopping experience for customers

Attribution 101: Tracking the Performance of Product Recommendation Widgets on your E-commerce Website

One of the major challenges for brands targeting customers - across multiple channels - is to analyze and identify which action made by the customer led to the completion of a conversion event.

Measure your Marketing Campaign’s Effectiveness and ROI with Control Groups

A few months ago, the salesman at the nursery I buy plants from sold me a new, advanced fertiliser, with the promise that it would cure all my concerns about the roses not blooming enough.

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