Control Group Testing

Test, experiment, and optimize
your personalization strategy

Seamlessly set up, test, validate, and optimize the effectiveness of the personalized customer experiences you deliver against defined goals

Control Group Testing
Measure and understand elements of your personalization strategy that is delivering the best results
Test against different audience groups to understand what’s clicking for you
Refocus and realign based on test results to improve future performance

Ensure that your strategy is always aligned to engagement or revenue goals

Easily run tests to
validate the performance

Set up control and test groups of your choice to measure the incremental impact of a specific personalized widget or website page element on your KPIs
validate the performance
Capture insights through a simple attribution model

Capture insights through a simple attribution model

You can measure the uplifts your test group achieved over your control group with a simple last-click attribution model that takes into account the last touchpoint encountered in the path to conversion
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Test user experiences
across touchpoints

Create tests that optimize a single page element, like personalized widgets on the same page. You can also measure elements across one or more pages to see how different groups and variations affect each other to uncover segments and widgets that perform best
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Recalibrate your
personalization strategy

Measured results give you key insights on the performances of the personalized widgets on the website, or the personalization solution achieved. Measure the success of your KPIs and focus on those widgets that are working for you
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Scale incremental growth
through constant testing

Double-down on those personalized widgets or campaigns that yield optimal results. Continue to improve them through more incremental tests to find out what resonates with your customers, based on their preferences
Our customers love control group testing!
CMOs, Growth Hackers, and PMs at customer-centric companies of every size and industry rely on Netcore
missamara
Body Shop Logo
onceuponatrunk logo
rgi logo
Zivame logo
qtrove
HipVan Testimonial
thitru
Personalization hnam
iuiga-logo
Personalization Group 19507
"
Netcore’s personalization engine led to an ATC increase of 4%-5% on the existing engine of an industry giant. Would recommend others to try them out!
missamara testimonial client
Jacob Dryer
Digital Marketing Manager
missamara
Read the full case study here
thebodyshop 1
"
Netcore’s AI-powered Personalization helped us achieve a 13.2% uplift in revenue
Atul-Bodyshop
Atul Shivnani
Head of E-commerce and Digital Marketing
the body shop small
Read the full case study here
onceuponatrunk
"
We implemented personalized widgets on the Home page, PDP, and PLP and observed a contribution of 28% in overall revenue within 90 days
adhira
Adhira Kashiva
Business Head
onceuponatrunk logo
Read the full case study here
reliance general insurance testimonial
"
Netcore’s Content Personalization helped us achieve a 4X uplift in conversion rate
Ahmar
Ahmar Baig
Segment Head
rgi logo
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zivame Group 19604
"
India's top women's fashion e-tailer leveraged Netcore's Personalized Product Recommendation widgets to power higher engagement & conversion
Zivame logo
Read the full case study here
Qtrove thumbnail 2
"
Leading organic products e-tailer uplifts revenues with Netcore's Omnichannel Personalization solution contributing to 18% of Qtrove’s revenues
qtrove
Read the full case study here
hipvan-banner
"
Netcore helped us achieve personalization at scale easily which led to an 8.48% conversion uplift
Vivian Ting Shi Min hipvan-1
Vivian Ting Shi Min
Product Manager
HipVan Testimonial
Read the full case study here
thitru testimonial image Group 19606
"
Vietnam's top online marketplace Thitruong skyrockets lead generation with Netcore's AI-Led Personalization Product Recommendation widgets
thitru
Read the full case study here
hnam thumbnail 2
"
Leading Vietnam-based e-commerce platform for electronic gadgets uses Netcore's Personalized Product Recommendation widgets to boost conversions & revenues
Personalization hnam
Read the full case study here
iuiga-testimonial
"
Netcore's Personalization engine will power us in delivering delightful customer experiences
Jaslyn Chan iuiga
Jaslyn Chan
Founding Member and Chief Growth Officer
iuiga-logo
Read the full case study here

Other leading brands personalizing customer engagement using Netcore
Zalora Ttestimonial
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biba

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