Control Group Testing

Test, experiment, and optimize
your personalization strategy

Seamlessly set up, test, validate, and optimize the effectiveness of the personalized customer experiences you deliver against defined goals

Control Group Testing
Measure and understand elements of your personalization strategy that is delivering the best results
Test against different audience groups to understand what’s clicking for you
Refocus and realign based on test results to improve future performance
Ensure that your strategy is always aligned to engagement or revenue goals
Easily run tests to
validate the performance
Set up control and test groups of your choice to measure the incremental impact of a specific personalized widget or website page element on your KPIs
validate the performance
Capture insights through a simple attribution model
Capture insights through a simple attribution model
You can measure the uplifts your test group achieved over your control group with a simple last-click attribution model that takes into account the last touchpoint encountered in the path to conversion
Learn More
Test user experiences
across touchpoints
Create tests that optimize a single page element, like personalized widgets on the same page. You can also measure elements across one or more pages to see how different groups and variations affect each other to uncover segments and widgets that perform best
Learn More
Recalibrate your
personalization strategy
Measured results give you key insights on the performances of the personalized widgets on the website, or the personalization solution achieved. Measure the success of your KPIs and focus on those widgets that are working for you
Learn More
Scale incremental growth
through constant testing
Double-down on those personalized widgets or campaigns that yield optimal results. Continue to improve them through more incremental tests to find out what resonates with your customers, based on their preferences
Our customers love control group testing!
CMOs, Growth Hackers, and PMs at customer-centric companies of every size and industry rely on Netcore
"
Netcore’s personalization engine led to an ATC increase of 4%-5% on the existing engine of an industry giant. Would recommend others to try them out!
Jacob Dryer
Digital Marketing Manager
Miss Amara
"
India's top women's fashion e-tailer leveraged Netcore's Personalized Product Recommendation widgets to power higher engagement & conversion
Zivame
"
Leading organic products e-tailer uplifts revenues with Netcore's Omnichannel Personalization solution contributing to 18% of Qtrove’s revenues
Qtrove
"
Leading Vietnam-based e-commerce platform for electronic gadgets uses Netcore's Personalized Product Recommendation widgets to boost conversions & revenues
Hnammobile
"
Vietnam's top online marketplace Thitruong skyrockets lead generation with Netcore's AI-Led Personalization Product Recommendation widgets
Thi Truong Si
"
Southeast Asia's leading beauty site, Hermo achieves unprecedented uplift in Conversions with Netcore's AI-based Personalization, expands mandate for entire Marketing Cloud
Thi Truong Si

Other leading brands personalizing customer engagement using Netcore
Unlock unmatched customer experiences, get started now
Let us show you what's possible with Netcore.