Reaching customer inboxes is highly correlated with your email quality. In this article, we’ll go over the 5 email sending methods that are sure to get you marked as an email spammer.
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If you’ve ever seen such an email, you know it’s spam! But you know it instinctively and by experience. However, if you send out emails too, this article is exactly what you need to not be an email spammer.
Let’s dive right into it.
What’s Email Spam?
We’ve spent a lot of time on understanding email spam and know exactly what it takes now to reach inboxes. Here’s an article that talks about why emails go to spam which can help you improve email delivery rate.
Spam email is any email that doesn’t come from a genuine source, has phrases of text that are previously classified as spam by users, or by the spam filtering algorithm.
5 Methods That Could Make You An Email Spammer
Even seasoned email marketers can end up using methods that are now considered as spam mail. In 2020, the spam filtering algorithms are no longer rule-based. They’re AI-based algorithms that learn and understand emails better than humans.
Here are 5 things will guarantee that your emails land in spam folder.
1. You love to buy your way to a bigger business
Many businesses are victims of this tactic. If your competition is bigger than you, you might be tempted to purchase a list of customer emails. And that’s all fine until you start sending emails to them.
Here’s what you’ll see when you send your first email:
- A very high percentage of emails will be reported as spam: You should always aim for 0 spam reports. So 1-5% of your email list reporting you will have a big impact.
- A lot of unsubscribers: The spam reports will still be lower than unsubscribers. Many people don’t know the spam report buttons and hence will only unsubscribe.
- Replies from active email users asking you to remove them from the list: For those who don’t know how to unsubscribe will just ask you to remove them.
Don’t see the problem? Once email spam filters see such a bad engagement for your emails, they will slowly start sandboxing your emails. And the longer it continues, the lower inboxes you’ll reach.
Grow organically. Always. It takes time, but if you take it slow and steady, you will end up with subscribers and customers who are looking forward to your emails and products.
2. Your customers have a love-hate relation with your emails
I’m hoping you’ve not reached the point where your customers hate your emails. But if they already don’t like your emails, you’re on your way to being categorized as an email spammer.
You use the best animations and graphics in your emails, why would your customers dislike them?
The days of flashy emails receiving the highest engagement are gone. Sending them once in a while to showcase products or product updates is perfect. Sending only those types of emails isn’t.
Go personal. Your email should read like it’s sent to just one person. And the person reading it should feel the same. Who wants to read an email addressed to “everyone”?
3. You chose an email service provider without any research
A lot of newer email service providers are in it for the short term money. They spend a hundred dollars on attracting beginner marketers. Allow them to spend any email without any filtering or guidance, and once the domain reputation or IP reputation goes bad, your emails start landing in spam.
In this case, if your emails are landing in spam, there’s not much you can do unless the email service provider takes steps to improve the IP reputation.
Start looking for a better SMTP service provider. Your time would be better used to search for a new email service provider who knows how to improve email deliverability.
We recently covered the 25 best bulk email service providers and this article would be a great start for your search.
4. Your customers don’t remember you…
Customers are loaded with emails every day. And if you “don’t want to be one more email” in their inbox, you may choose to send an email only once in their lifetime. That’s a good thought, but is it good marketing?
If your customers forget they ever subscribed to you, which is very likely with infrequent email senders, your emails are going to be unsubscribed from.
When a lot of subscribers opt-out of your list, email spam filters begin classifying you as an email spammer. So what should you do?
Send more emails. Depending on your audience, which you should understand best, your email sending frequency has to change.
With businesses as your customers, you can reach out to them once a week and still grab a place in their head.
With direct consumers, you need to email more often. Even daily emails work great. Consumers are subscribed to a million brands and you need ours to stay on top of their mind for their next purchase.
5. You love a good game of hide-and-seek from time to time
You may want to hide their sending IP, DNS information, and could even use a dummy domain to send an email for privacy reasons. Even if these are extreme situations, they aren’t unpopular. Email spammers very often hide their identity to portray themselves as some other brand.
If you haven’t updated your information correctly, your emails will show a “potential spam email” warning for Gmail users – Which most likely are 50+% of your users!
Be honest, and genuine. Branding is all about personality. People love the voice behind the brand. So many people are fans of Apple, because of how Steve Jobs conveyed his message to them.
So be the voice your customers want to hear. A catchy subject line might get your customers to open your emails a few times. But if they don’t like what’s in the email, they’ll stop looking. Aim to develop a deep bond with them. Respond to them if they send you an email back. Be the person they want emails from. It’s a slow process but takes you towards certainty in business.
And always use a genuine email address and name to send emails from. Deliver what you promise in the subject line instead of creating a click-bait one just for open rates. It helps in the long term!
Finally…
That’s how you can become an email spammer. If instead, you’re interested in becoming an email superhero, like our mascot Pepi is, you can sign up for our trial and find out your max potential in email delivery rates!
You can also check if emails from your domain are landing in Spam by Email Blacklist Checker Tool
Go ahead and click the signup button on the top right. Enter your details and you’ll be right in! And if you’re still confused, start by talking to our support team first!
