Email marketing is already considered one of the best if not the best type of digital marketing. So, how can you make your email campaign even more effective? Growing your email list is essential, but there are some other things you can do to be more efficient.
Here are ten ways to get better email engagement.
1. Identify Your Priorities
Without having a clear goal in mind there is no point in setting out to conquer the world with your emails. You need to know what you are looking for and what you want to achieve. Think of the things you prioritize. Is it only engagement or is there something else? Maybe you want to improve brand awareness or attract attention to your affiliate program.
Whatever your goals are, you will need to follow the plan you create for yourself in order to achieve these goals. You can’t simply wander around until you find a way. Identify your priorities as soon as possible and make sure you know what you are doing to get closer to your aim.
2. Work on Your Subject Line
Many marketers tend to overlook the subject line as they believe that the body of the email is what matters. That is completely wrong. Your subject line is the one that hooks your recipient and prompts them to open the email and read it. If you don’t make it great, don’t even bother making your email good because nobody will read it.
Try different ways of phrasing what you want to say. You could use different subject lines for the same email and send it out to a number of people to test it. This way, you will know what works better and will increase your open rates.
3. Be A Storyteller
Facts are great, but you need to learn how to tell stories too. Being a storyteller is one of the most important skills anyone can have in the modern world. You want people to connect with you; you also need to keep them hooked and make them keep reading. This is something you can achieve if you know how to tell stories.
By the way, you don’t need to tell on your own stories. In fact, you can talk about other people and other successes in your industry. You could bring up an example to illustrate a point you are making. Don’t hesitate to tell a story where you weren’t involved as long as it is appropriate in your situation.
4. Remain Professional
Being professional is especially important in B2B marketing. You want to show that you are a serious person and know your job, which means that doing business with you is a good decision. Your reputation may also be the reason why someone decides to work with you, so don’t forget about maintaining a good image.
Avoid using jargon or overly complicated language in your emails. Keep things simple and to the point. Make sure that your tone is formal, but you are not using too much terminology (it can be as harmful as jargon).
5. Personalize Your Emails
Personalized emails tend to be more engaging thanks to the special attention you pay to creating such emails and to the recipients themselves. This is why it is so important to know who you are writing to so that you can use the most appropriate approach to the matter you want to discuss.
At the same time, consider the context. If you are writing to someone whose English might not be very good, it can be a good idea to translate the email with the help of a translation agency like The Word Point. Don’t use freelancers however as your emails might have important information and you wouldn’t want an unreliable person to read them.
6. Make Sure They Feel Comfortable
Your recipients should always feel comfortable receiving and reading your emails. You want this to be convenient for them in every way possible. Otherwise, they might decide not to finish reading your email or won’t open it at all.
Send out your emails at an appropriate time. For example, if you know that your recipients are more likely to read them on the morning of a workday, that’s the best time to send your emails out.
7. Provide Exclusive Offers
This advice goes hand in hand with the tip about personalization. Exclusive or at least special offers can go a long way. You want to provide something that will definitely attract the attention of your recipients so that they will want to buy it as soon as possible. At the same time, such offers should be relevant to them.
If you know that the person was interested in a certain group of products, try creating an offer with a discount for those particular products. You want the offer to have a time limit so that you can create urgency around it. This will increase the chances of your recipient making a purchase.
8. Create Your Own Hype
Stop relying on luck to create hype around you and start doing it yourself. You could say that this is also related to the previous point because special offers are one of the techniques you could use to create hype around yourself. To make people want to do business with you, you need to appear like you are worth it.
You should also remember your reputation. Creating your hype and building a good reputation is almost one and the same thing, so make sure that you don’t get any bad publicity. When someone sees your name or your brand’s name in the subject line of an email you sent, that person should instantly want to read the email.
9. Ask for Feedback
Asking for feedback is not something to be ashamed of. In fact, it’s actually necessary for you to be able to improve and grow over yourself. In order to keep up with the changing world, you need to know in which direction you should be changing and which aspects of your business you need to be developing.
You could create customer surveys or get advice from a professional. Try to use as many channels for feedback as possible. When it comes to emails, A/B testing might also give you some valuable insight into what works and what doesn’t.
10. Include A Clear Call to Action
Lastly, every email you send needs to have a clear call to action. Tell your recipient what you want from them and explain what they get in return. Then, include a call to action to encourage them to make a decision in your favor.
It is also a good idea to include several calls to action in different parts of your email. Just make sure that they don’t get too annoying because that might become a huge turnoff for the person you are writing to.
In conclusion, following the advice in this article will definitely give you a better grip on your email marketing campaign. Combine the practices for an even greater effect and don’t forget to always send the right message to your subscribers.
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