Witness the next big shift in AI-led Marketing with Agentic 
For this leading footwear retailer, every collection begins with a question: how can design honor timeless craftsmanship while embracing the pace of modern life? Known for its aesthetic and commitment to everyday elegance, the brand built its legacy on quality, comfort, and quiet confidence.
But as digital commerce expanded and global competition intensified, heritage alone wasn’t enough. The brand needed to translate its in-store warmth and attention to detail into personalized digital experiences that could engage shoppers wherever they were — from email and mobile to the website and beyond.
That’s where Netcore Cloud stepped in. By deploying AI-led personalization, segmentation and intelligent journey automation, the retailer began curating experiences as distinct as its designs, from dynamic product recommendations to hyper-targeted campaigns that mirrored each customer’s taste, purchase rhythm, and intent.
The transformation wasn’t just operational; it was emotional. Shoppers began rediscovering the brand through moments of relevance: a style suggestion that felt timely, a restock alert that felt personal, a collection drop that felt meant for them.
With Netcore, the brand found the balance it had been seeking: blending artistry and analytics, craftsmanship and conversion, ensuring that every customer journey, much like every pair of shoes it creates, felt thoughtfully made and effortlessly elegant.
Setting the Stage for Lasting Engagement
Last year, the North American sports footwear market had ballooned well past $100 billion, but for this global brand
- On-site engagement flagged: Bounce rates exceeded 50% even on high-profile launches.
- Customer journeys missed the mark: Generic messaging, automation gaps, and fragmented segmentation led to missed conversion opportunities and retention risks.
- Competitors outpaced them: With 60% of retail purchases now influenced by digital touchpoints, and Gen Z shoppers putting personalized experience above brand names, the old playbooks weren’t enough.
The solution required more than surface-level fixes; it demanded a rethink, a blend of London-inspired service, digital intimacy, and scalable, authentic storytelling.
Enter Netcore Cloud: The Architects of Engagement
Partnering with Netcore Cloud, the retailer committed to a digital transformation that honored its roots while embracing the future.
AI-Driven Insights, Crafted Experiences
Using powerful analytics based on recency frequency monetary (RFM) metrics and cohort analysis, the team peeled back layers of customer behavior. Loyalty was mapped, churn was predicted, and every buyer’s journey was traced from curiosity to purchase. Data led to dynamic segmentation: Frequent Buyers, Weekend Explorers, First-Time Visitors, each got messaging tailored not only to what they browsed but when, how, and why they engaged.
Omnichannel That Felt Human
The omnichannel approach wasn’t about technology for its own sake; it was about making every interaction feel personal, often before buyers knew what they needed. On-site messages extended bespoke incentives to newcomers: a well-timed 10% welcome offer increased sign-ups dramatically. Automated campaigns engaged cart abandoners with perfectly timed nudges that felt like conversations, not reminders.
And it carried into stores: Staff used slick stock prediction tools to locate inventory, fulfilling orders “in-store” whether or not the items were on the shelf.
Inspiration as the Catalyst
Where many retailers push product, this brand turns shoppers into models and stylists. UGC campaigns invited customers to share how they wore their favorites, making them part of the story. Real-life photos and everyday moments spiked conversions and inspired a sales uplift during peak campaigns.
Luxury, Redefined for Value
The experience was engineered for premium value: “Affordable luxury is our promise; timeless comfort is our craft.” Personalized journeys drove targeted incentives, with context-rich offers based on actual behavior and preferences. The percentage of CRM-attributed sales more than doubled, and overall session times grew by over 40%.
A Quarter to Remember: The Results
One quarter into the Netcore partnership, the retailer saw dramatic growth:
- A 15% spike in total revenue, with CRM-powered campaigns responsible for 25% of it—up from just 10% before automation.
- Bounce rates fell and user engagement soared, showing that even anonymous website visits could be captured and nurtured into loyal advocacy.
- Funnel conversion rates hit an industry-leading 17.5%, and the majority of dormant customers were reactivated through precisely crafted, automated journeys.
Global Expansion and Sustainability: The New Playbook
The retailer’s success wasn’t confined to commerce alone; the vision embraced global growth and responsible innovation. Franchise partnerships fueled expansion into the Middle East, Europe, and beyond. With new categories like smart accessories, event shoes, and bold sports-casual releases, the brand kept its native soul but wore it differently for every region and season.
The View From Here: Future-Proofing Retail Engagement
The journey continues, with three priorities lighting the path:
- Refined personalization: AI-driven product recommendations and custom offers ensure customers feel uniquely seen, every time.
- Intuitive lifecycle marketing: Automated, context-aware journeys keep buyers engaged—helping them discover new arrivals, exclusive events, and limited drops before anyone else.
- Proactive connection: Predictive analytics help anticipate shoppers’ needs, turning trends into treasured experiences.
This next phase will see the retailer experiment with deeper loyalty programs, influencer collaborations, and hybrid events, inviting shoppers to style new looks both online and in person.
The Netcore Promise: Powering World-Class Retailers
From heritage shoemakers to digital-first disruptors, Netcore Cloud is the engine driving over 6,500 brands worldwide. With 50 billion notifications delivered monthly and recognized by Gartner, G2, and Forrester as a leader in AI marketing cloud technology, Netcore ensures that retailers don’t just chase trends—they set them.
Netcore has long been the trusted engine behind some of the world’s most iconic fashion and retail brands. From headwear giants like New Era to apparel leaders like Jack & Jones and ONLY, and from powerhouses like ALDO and Crocs to fast-moving online retailers such as Tobi, Myntra (Walmart), Ajio, StarQuik (Tata), and Nykaa Fashion, Netcore continues to drive impact at scale across the global fashion ecosystem.
Ready for Your Next Leap?
In a world where attention is fleeting and expectations sky-high, only those who bring craftsmanship, comfort, and intelligent connection to every moment will lead. For this retailer, the journey isn’t just about shoes—it’s about walking new paths alongside the customer. And with Netcore Cloud, every step gets sharper.
