Myntra Achieves 4X User Engagement and 2.3X Revenue Growth with AMP Email Technology

Customer Engagement Product Experience Email Customer Data Platform Personalization Netcore Co-Marketer AI Messaging Channels
Journey Orchestration

Craft effective campaigns with our visual drag-and-drop tool

Multi-Channel Marketing

Engage with customers at scale across 9 channels

Dashboards Insights

Get answers to the what, how, why

Behavioral Analytics

Gauge your customers like you know them

Nudges & Walkthroughs

Direct users via nudges

A/B Testing

Low-code A/B tests for users

Feature Flags

Roll out instant segment features

User Onboarding & Activation

Build personalized context for users' optimal experience

Feedback

Build infinite user segments based on behavioral data & actions

Feature Adoption

Measure and analyze nudge-level impact with event-based reporting

Email API

Integrate in minutes. Deliver in seconds. We’re that fast!

Email Marketing

Build meaningful connections with highly personalized campaigns

AMP Email

Offer a website/app-like experience within your email

Unified Customer View

Unify data from multiple sources to get complete understanding of a customer

Activate Channel Marketing

Deliver cross-channel campaigns using our complete automated platform

Identity Resolution Cloud

Connect different customer identities scattered across multiple devices in real time

Product Recommendations

Use AI to predict & deliver 1:1 recommendations that convert

Content Personalization

Define rules to deliver dynamic & delightful web experiences

Channel Personalization

Extend personalized user experiences across your all channels

Search Personalization

Curate exceptional experiences

Dynamic Segmentation

Enhance ROI with live segments

Personalized Boutique

Unique personalized picks

AI Insights

Get intelligent game-changing insights that propels conversions and revenue

App Churn Prediction

Allow AI to help you predict app uninstalls & boost retention

AI-Led Image Recognition
System

Allow AI to give a complete analysis of your favourite product

App Push Notifications

Engage users seamlessly! No coding needed!

In-App Messages

Spark 'Aha' moments: Engage during app activity

Web Push Notifications

Engage customers with contextual web push

Web Messages

Engage active site visitors, supercharge your web messaging

Email

Craft beautiful emails, Target wisely, Time perfectly

SMS

Send concise, targeted texts to customer mobiles.

Voice

Connect with customers via automated voice calls

WhatsApp

Convert more: Utilize WhatsApp for power sales

Rich Communication
Services

Unlock the power of RCS messaging with Netcore

Objectives:

Personalization: Revamp email marketing to create engaging, personalized experiences that cater to individual user preferences and behaviors.

Engagement: Move beyond traditional email blasts by introducing interactive campaigns that reignite user interest and increase brand awareness.

Traffic & Conversion: Drive higher website and app traffic while boosting conversion rates during key sales events like the End of Reason Sale (EORS).

Brand Recall: Strengthen brand recall and loyalty by delivering memorable and impactful email campaigns.

Netcore Cloud’s Strategy:

Targeting Strategy: Segmented users based on activity and engagement:

Active Users: 3-day to 180-day email openers
Dormant Users: Non-openers

Content Strategy: Delivered 3 unique AMP HTML campaigns:

Vote-to-Win (Pre-sale buzz): Collected preferences directly in emails, fostering pre-sale excitement.
Flipbook (Sale go-live): Interactive “cheat sheet” highlighting deals and coupons.
Play-to-Win Jackpot (End of sale): Gamified emails with virtual slot machines to boost engagement.

Myntra Achieves 4X User Engagement & 2.3X Revenue Growth with AMP Email Technology

Objectives:

Netcore Cloud’s Strategy: