Netcore Cloud helps Kotak Life achieve 88% uplift in active customers by implementing Email micron series (Ems)
Uplift in Active Customers
Kotak Mahindra Life Insurance Company Limited is a private life insurance company in India. The company was founded in 2001. It caters to 15 million customers and has 232 branches in around 167 cities and towns in India with 99,275 agents. Kotak Mahindra Life Insurance Company Limited is also one of the fastest growing insurance companies in India, covering over 34.8 million lives nationwide.
Industry: Insurance services
Category: Email Micron Series (EMS)
Solution used: Netcore’s Email 2.0
With an ever-growing number of customers for Kotak Life, maintaining a constantly active database was quite a demanding task. Inactive users had to be encouraged to re-engage by sending them fresh and creative content more often.
The primary challenges were:
Tackling users’ unresponsiveness
Reactivating the inactive users
Sending content more frequently
Creatively engaging the users
Identify the right set of customers for reactivation
The Netcore Cloud team carefully segmented subscribers to identify targets with the maximum potential; these were the most likely to engage with reactivating email campaigns.
Offer customers valuable content in a unique manner
Netcore Cloud introduced the Email micron series (Ems) that explained why users should stay insured and benefit their families. The Ems could be quickly read on a single screen and was easy to share.
Make the content highly focused and habit-forming
The Ems focused on communicating in a concise format and at a fixed time. With captivating content that needed just 15 seconds to read, it became a habit for the customers to read and share the Ems.
By identifying the right segment and adding a new content approach through Microns, we were able to improve the active database size by 88%, thanks to Netcore Cloud.
Subhasis Ghosh Joint President, Kotak Mahindra Life Insurance Company Limited