Kotak Mahindra Life Insurance Company Limited is a private life insurance company in India. The company was founded in 2001.
It caters to 15 million customers and has 232 branches in around 167 cities and towns in India with 99,275 agents.
Kotak Mahindra Life Insurance Company Limited is also one of the fastest growing insurance companies in India, covering over 34.8 million lives nationwide.
Industry:
Insurance services
Location:
India
Category:
Email Micron Series (EMS)
Solution used:
Netcore’s Email 2.0
Challenges
With an ever-growing number of customers for Kotak Life, maintaining a constantly active database was quite a demanding task. Inactive users had to be encouraged to re-engage by sending them fresh and creative content more often.
The primary challenges were:
Solution:
Identify the right set of customers for reactivation
The Netcore Cloud team carefully segmented subscribers to identify targets with the maximum potential; these were the most likely to engage with reactivating email campaigns.
Offer customers valuable content in a unique manner
Netcore Cloud introduced the Email micron series (Ems) that explained why users should stay insured and benefit their families. The Ems could be quickly read on a single screen and was easy to share.
Make the content highly focused and habit-forming
The Ems focused on communicating in a concise format and at a fixed time. With captivating content that needed just 15 seconds to read, it became a habit for the customers to read and share the Ems.
