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FCMB, Nigeria’s leading banking group achieved a 100% uplift in open rates with Netcore Email Marketing

Key Results
100% Up Arrow Green
Open Rates
100% Up Arrow Green
Link Performance

Company :

FCMB is a full-service banking group in Nigeria, offering retail banking, corporate banking, and investment banking services to large corporations, small and medium enterprises, as well as individuals. The entity from which the bank was founded, City Securities Limited, was established in 1977.

https://www.fcmb.com/

Industry:

Financial Services

Location:

Nigeria

Category:

Split A/B testing and segmentation, Subject line optimization

Solution used:

Netcore’s AI Subject line optimization

Challenges

  • Email engagement of FCMB was low, ranging from 10% to 14%
  • Limited personalization was leading to low email engagement
  • No insights were available on customer behavior pattern
  • No indicators were known for subject line performance
  • Getting robust, detailed email metrics data was difficult

Netcore’s Strategy

  • Our experts identified key user segments and created targeted messages for different segments
  • Netcore’s AI helped FCMB bank with subject line optimization
  • Subject line A/B Testing, which included creating a sample from the database, testing the most attractive subject lines, and choosing the best option for universal deployment.
  • AI led personalization helped them to increase engagement
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