FCMB, Nigeria’s leading banking group achieved a 100% uplift in open rates with Netcore Email Marketing

Key Results

100%

Open Rates

100%

Link Performance

Company :

FCMB is a full-service banking group in Nigeria, offering retail banking, corporate banking, and investment banking services to large corporations, small and medium enterprises, as well as individuals. The entity from which the bank was founded, City Securities Limited, was established in 1977.

https://www.fcmb.com/

Industry:

Financial Services

Location:

Nigeria

Category:

Split A/B testing and segmentation, Subject line optimization

Solution used:

Netcore’s AI Subject line optimization

Challenges

Email engagement of FCMB was low, ranging from 10% to 14%
Limited personalization was leading to low email engagement
No insights were available on customer behavior pattern
No indicators were known for subject line performance
Getting robust, detailed email metrics data was difficult

Netcore’s Strategy

Our experts identified key user segments and created targeted messages for different segments
Netcore’s AI helped FCMB bank with subject line optimization
Subject line A/B Testing, which included creating a sample from the database, testing the most attractive subject lines, and choosing the best option for universal deployment.
AI led personalization helped them to increase engagement

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