How CarInfo Enhanced App Downloads with Customer Engagement Tool

Customer Engagement Product Experience Email Customer Data Platform Personalization Netcore Co-Marketer AI Messaging Channels
Journey Orchestration

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Multi-Channel Marketing

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Dashboards Insights

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Behavioral Analytics

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Nudges & Walkthroughs

Direct users via nudges

A/B Testing

Low-code A/B tests for users

Feature Flags

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User Onboarding & Activation

Build personalized context for users' optimal experience

Feedback

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Feature Adoption

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Email API

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Email Marketing

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AMP Email

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Unified Customer View

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Activate Channel Marketing

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Identity Resolution Cloud

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Product Recommendations

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Content Personalization

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Channel Personalization

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Search Personalization

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Dynamic Segmentation

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Personalized Boutique

Unique personalized picks

AI Insights

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App Churn Prediction

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AI-Led Image Recognition
System

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App Push Notifications

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In-App Messages

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Web Push Notifications

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Web Messages

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Email

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SMS

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Voice

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WhatsApp

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Rich Communication
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Challenges:

Low engagement rate on APNs

Although they had many app installs, app users weren’t engaging enough with the app.

High uninstall rates for Day 0 & Day 1

After installing, users couldn’t discover value from the app and would often uninstall the app.

Low effectiveness from campaigns

Batch and push APN strategy was not reaping benefits and had limited reach.

The Netcore Cloud Strategy:

The Netcore Cloud AI-powered Customer Engagement platform helped CarInfo by:

Journeys and segmentation

Well-planned welcome and drop-off journeys. Automated promotions. And relevant segments for targeted promotions.

App push notifications

APNs for targeted offers and upsells. Automated partner content for consistent lead generation.

Higher engagement

All of this resulted in higher engagement on their app resulting in increased engagement.

Vehicle management brand CarInfo achieves Carinfo achieves 23% uplift in push notification deliveries using Netcore Cloud’s Customer Engagement platform

Challenges: