Personalization

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Smartech Contributes to 1 in 3 Policy Renewals of a Leading General Insurance Provider
For any insurance brand, renewals matter more than new policy purchases. It forms the backbone of their income statements being a recurring revenue sour...
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How Fashion & Apparel E-Commerce Brands  Can Use Product Recommendations to Increase Re...
Personalization is no longer merely a buzzword for modern-day marketers, like you. It needs to act as the foundation of all your marketing activities, e...
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Product Recommendations Strategies That Work
Huge retail outlets in malls stock a large number of brands. Customers of all kinds – economic buyers, brand loyalists, fashion lovers, and trend follow...
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Is Your Personalization Creepy?
One fine day (before COVID-19), I was chit-chatting with my girlfriends over coffee. The girl talk covered quite a few highly girly subjects like best n...
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The Ultimate Guide to Omni-channel Personalization
Gone are the days of ‘Online Shopping versus Retail’. Now is the time of Omni-channel marketing which primarily focuses on Personalization, shifting the...
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25 Personalization Statistics That Every Marketer Needs to Know!
Marketing has evolved considerably with the passage of time. Traditional Marketing, which primarily revolved around broadcast messaging, has now changed...
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Real-Time Personalization: Why Understanding Consumer Behavior is the Secret to Crafting 1:1...
The Disruptive Brands The advent of the World Wide Web and the upsurge of ‘disruptive brands’ like Amazon, Google, Facebook, Apple, Netflix, Visa, Ford,...
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Netcore Personalization: Revealing the 15-Minute Integration Secret
Our AI engine, Raman, can predict with high accuracy what product or content each customer is likely to buy or consume next. Powered with this knowledge...
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D2C E-Commerce Personalization: 7 Key Metrics You Need to Track!
Customers can’t buy from a brand they don’t notice or don’t have access to! All Direct-to-Consumer (D2C) brands have two questions that need urgent answ...
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Rule-based Personalization: Unlocking Higher Website Conversions With Data-Driven Experiment...
The first thesis in The Cluetrain Manifesto says that markets are conversations. With the advent of the internet, cutting-edge technology, and big data;...