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Blog

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Featured post
CDP: Build or Buy?
There are number of factors that need to be considered before arriving at t...
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Build or Buy CDP
Featured post
Choosing the Right CDP
When you deal with something as important as customer data you need to be e...
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Choosing the right CDP
Featured post
Customer Data Platform: The ‘what’ and ‘why’ of it
The power of AI has given the world of marketing yet another promising tech...
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CDP The what and why of it
POST
4 min read
Take Mobile Marketing Experimentation to the Next Level: Split Test Your Push Notification Campaigns
In today’s digital marketing era, a recent success mantra being adopted b...
Ritu Poddar
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POST
6 min read
How to A/B Test Push Notifications to Level Up your Mobile Marketing Game
When it comes to your mobile marketing strategy, push notifications constit...
Pradyut Hande
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POST
5 min read
Leverage Geolocation Targeting to Power your Mobile Marketing Game
Do you remember the global craze that the viral mobile game, Pokemon Go, sp...
Ritu Poddar
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POST
4 min read
Primary Inboxing in Gmail: A Doubled-Edged Sword
With great power comes great responsibility. – Ben Parker   ...
Tejas Pitkar
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POST
7 min read
5 Hacks to Serve User Retention on the Table for Food Delivery Apps
The online food delivery market in India is valued at $7.12 billion&nb...
Pradyut Hande
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POST
4 min read
Optimise your Marketing Strategy with Frequency Capping
An old adage that has continued to stand the test of time says “anything ...
Ritu Poddar
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POST
5 min read
Dial “E” for User Engagement: 5 Messaging Campaigns to Boost Conversions for Telecom Apps
For digital businesses like yours, your web and app platforms are mere exte...
Pradyut Hande
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bbkivines
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3 min read
BB ki Vines creator Bhuvan Bam shares his Content strategy
Bhuvan Bam is a 24-year-old phenomenon who is among India’s fastest risin...
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POST
4 min read
How Smartech Push Amplification is Empowering a Leading Fashion App Brand to Elevate DAUs by 2X!
App push notifications are known to elevate user engagement by almost 90% a...
Pradyut Hande
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6 Hacks to Reduce User-Reported Spam Rates
POST
4 min read
6 Hacks to Reduce User-Reported Spam Rates to Maximise your Email Marketing Strategy
The age-old adage also applies to a primary email inboxing as well! A good ...
Tejas Pitkar
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POST
8 min read
Secret 7: Mobile Marketing Tips to Accelerate User Retention for Travel Apps
The advent, proliferation, and popularity of mobile apps has disrupted many...
Pradyut Hande
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POST
6 min read
Measure your Marketing Campaign’s Effectiveness and ROI with Control Groups
A few months ago, the salesman at the nursery I buy plants from sold me a n...
Ritu Poddar
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