


The COVID-19 pandemic has left a lot of us confined to our homes. This has seen us turn to OTT platforms to fulfill our need for education and entertainment. What was already a booming consumer industry, has grown exponentially in 2020, across regions.
Sample this – Netflix acquired nearly 15.8 million paid subscribers during this period and other major streaming platforms like Amazon Prime, Disney+Hotstar, and Spotify are also continuing to acquire a large number of users.
There is no time like now to acquire, engage, and retain users…
…and, one way to do that is by understanding every user at a unique individual-level and show them personalized content that suits their tastes and preferences!
In this ebook, we walk you through: