Build a data-driven website engagement strategy with web push notifications

These are clickable messages that appear on users’ browsers even if they’re not interacting with the website at the moment. These are a very efficient communication channel for brands and enables them to convey messages, offers, or other information to their customers. Read more here

A lot of elements come together to send a single push notification. The app publisher enables its app with an operating system push notification service (OSPNS). After that, they upload the app to the app store. Once all the necessary arrangements are made, the OS offers the publishers an application programming interface (API). The publisher then adds the SDK, a code library that is made to work in conjunction with the OSPNS, to the app.

Push notifications are all about capturing the customer’s attention, bringing them back on the app, and driving them to interact (and act) on your website. Here’s how you make the most out of push notifications:

• Sending exclusive offers
• Guiding to make a purchase
• Sending informational content
• Send Reminders

To build these notifications, opt for a platform that leverages proven frameworks to implement push notifications systems. Netcore uses a 4 stage approach to implementing a push notification system.

• Stage 1 – Push amplification - This stage includes creating a unique ID for the user using Smartech’s SDK.
• Stage 2 – Xiaomi push gateway - This triggers the notification through Xiaomi push gateway, general push amplification, and also through FCM.
• Stage 3 – Boosters - Delivery boosters are unique additions that promise a 100% notification delivery rate to active users.
• Stage 4 – Reputation Optimization - Netcore experts help you optimize the notification configuration and sender reputation.

Web push notifications are one the most effective marketing channels adopted by businesses to interact with their users. Infact, push notifications have an opening rate as high as 90%! Overall, it helps to keep users updated about any important information, exclusive offers, and eventually drives more traffic to the website. Know all about how you can get the most ROI out of push notifications here.