Bajaj Allianz General Insurance achieves a 60% increase in revenue from renewals with Netcore Cloud

Bajaj Allianz General Insurance achieves a 60% increase in revenue from renewals with Netcore Cloud

Key Results
60%
Increase in revenue from policy renewals YOY
50%
Increase in the number of policies renewed YOY

Company: It’s one of the largest private insurers in the industry

Website: https://www.bajajallianz.com/general-insurance.html

Industry: BFSI

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Objectives:

  • Increasing Brand Awareness & Recall: With static mailers, customers were opening the mails but not interacting with it.
  • Increasing customer stickiness: Customers were not reached out on all channels because of which their preferred channel might be getting skipped
  • Revenue: Frequency was also a challenge where it was necessary to reach out to audience without spamming them. All these factors needed to be addressed to improve revenue.

 

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement platform helped BAGIC by:

  • Omnichannel automation:

    An omnichannel strategy ensured multiple channels and times were used to contact segments effectively

  • WhatsApp and APNs:

    Adding WhatsApp and APNs to existing channels expanded reach and touchpoints.

  • AMP emails:

    Interactive AMP emails showcased products, gamified the experience and made it easy to learn and buy the product.

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