Shriram Finance achieves an impressive 81X ROI using Netcore’s Full Stack Automation Marketing Platform

Shriram Finance achieves an impressive 81X ROI using Netcore’s Full Stack Automation Marketing Platform

Key Results
81X
ROI Achieved
18% decrease
Reduction in COA
40%
Lift in Engagement
5%
Netcore Contribution

Company: Shriram Finance

Website: https://www.shriramfinance.in/

Industry: Insurance Company

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement Platform

Objectives:

  • Improve Customer Journey
  • Identify and address user drop-off points to automate touchpoints for a seamless experience.

  • Embrace Omnichannel Marketing
  • Communicate across multiple channels to enhance outreach, refining targeting and retargeting strategies.

  • Streamline Implementation
  • Implement an easy-to-manage solution without requiring extensive technical expertise.

  • Elevate Key Metrics
  • Boost open rates, click rates, and overall engagement for enhanced marketing results and revenue growth.
     

    Netcore Cloud’s strategy:

  • Data-Driven Success
  • Netcore’s analytics empowered Shriram Finance, optimizing communication for better outcomes.

  • Smart Segmentation Brilliance
  • Using Netcore’s Smart Segmentation, Shriram Finance precisely targeted user segments for superior campaign results.

  • Clear Investment Messaging
  • Simplified Fixed Deposit messaging by highlighting benefits: higher returns, low investment, flexible withdrawal, and varied tenure choices.

  • Strategic Communication Evolution
  • Netcore and Shriram collaborated on automated journeys at key fixed deposit stages, implementing a multi-channel strategy for consistent and impactful communication.

  • AI-Powered Precision
  • Leveraging Netcore’s Raman AI Engine with STO & SLG, tailored communication and delivery based on customers’ preferred engagement times.
     

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