Company: BAC Education
About: BAC Education is one of Malaysia’s leading private education groups, offering programmes across Law, Business, Technology, Media, and Hospitality, from pre-university through to postgraduate levels. Serving thousands of students across Malaysia and the wider region, BAC combines academic excellence with industry partnerships and future-focused learning pathways.
Industry: Private Higher Education
Location: Malaysia
Category: Student Recruitment, Lifecycle Automation
Solutions Used: Email Campaigns, Journey Automation, Programme-Level Personalisation, A/B Testing, Send Time Optimisation (STO)
BAC Education offers 10+ academic programmes across multiple institutions, and the portfolio continues to grow. Each programme attracts different types of students, with their own interests, timelines, and questions.
As the number of programmes increased, so did the need to communicate more clearly and more specifically with prospective students. There was an opportunity to move beyond broad messaging and better match content to what each student was actually interested in.
The admissions and marketing teams were already engaging actively with prospects. However, with higher volumes and a wider range of enquiries, it became increasingly important to streamline how communications were managed, making sure follow-ups were timely, relevant, and aligned to each student’s interests.
The opportunity was to build on this strong foundation and take communication to the next level, using data and automation to deliver more personalised, programme-specific engagement at scale.
BAC looked for a partner that could support this next phase of growth and help bring more structure and precision to its communications. That’s where Netcore came in.
BAC Education partnered with Netcore to build an always-on engagement engine that could match the complexity of their programme portfolio with the precision of their communication.
The approach was rolled out in four stages:
The result was a system that could nurture thousands of prospects across 10+ programmes simultaneously, all running hands-free.
The automated lifecycle engine significantly outperformed BAC Education’s previous broadcast-driven approach.
Student recruitment doesn’t have to rely on batch-and-blast emails.
By combining journey automation with programme-level personalisation, BAC Education transformed a manual, one-size-fits-all outreach approach into an intelligent engagement engine that sends the right message to the right student at the right time, driving deeper engagement and a stronger enrolment pipeline, all without adding headcount.
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