

FinTech is one of the fastest-growing verticals, with funding reaching a record high $105 billion. But beyond regulatory hurdles, app onboarding itself remains a challenge.
Further stages of the customer lifecycle aren’t run successfully without successful activation and onboarding. You could almost say activation is the turning point toward revenue, but the right touchpoints are vital to driving revenue.
For successful conversions, retention, and engagement, you need to reach your customers across the lifecycle to drive revenue and conversions.