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Do you look back at 2020 now, and heave a sigh of relief?
This year-end, there is a lot more than usual to reminisce about.
While the value of personalization was never doubted, the current times have made marketers realize that personalization is not a choice anymore, it is a necessity. The need to stay connected with the customers during the critical months of the pandemic when the scope of business transactions was low, reinforced the fact that lasting customer relations can only be built on the foundation of personalization. And it goes without saying that the ability to deliver hyper-personalized experiences to customers comes through the whole-hearted adoption of AI.
In this regard, we wanted to bring to you the perspectives of the best marketing minds of India. We conducted extensive discussions with the who’s-who of AI, ML, marketing technology space and compiled the essence of the conversations into this e-book you are about to read.
In it, you will find: