Ting! 🔔
You checked your mobile, didn’t you? Chances are it’s a push notification from a brand with a great offer, enticing you to click. And you can’t help but check it out.
As a marketer, you want your app users to click the moment they see your push notifications.
Here’s a little secret to improve those chances of getting clicks.
The best push notification examples we listed below share three critical characteristics: succinct and engaging text, personalized content tailored specifically for the customer, and a clear, actionable call to action (CTA).
It’s no myth that well-crafted push notifications can achieve open rates double those of email campaigns. These notifications are integral to a robust omnichannel marketing strategy to increase app engagement and conversions.
This article presents a curated selection of the finest push notification examples, offering valuable inspiration for your upcoming marketing initiatives.
Types of Push Notifications
Push notifications come in many forms and formats— app push notifications, web push notifications, and in-app messages—each crafted to meet specific goals and suit various user preferences. As a marketer, understanding the different types of push notifications equips you to create the ideal mix that keeps your users engaged, informed, and connected.
1. Informational Push Notifications
Consider these notifications your mini digital newsstand, providing essential updates, news, or general knowledge. They can deliver anything from weather forecasts and traffic updates to the latest headline news.
2. Reminder Push Notifications
Acting as a virtual assistant, these notifications gently remind users of upcoming events or tasks. Whether it’s a calendar event, an abandoned cart, a bill payment deadline, or a subscription renewal, these notifications ensure users never miss a beat.
3. Promotional Push Notifications
These notifications aim to promote products, services, or enticing deals. Expect them to deliver discount codes, flash sales, or new product announcements. Tailored to individual users, they leverage preferences, browsing history, or app usage to suggest new content, products, or destinations.
4. Social Push Notifications
These notifications trigger any activity related to social media platforms or apps, alerting you to new messages, friend requests, likes, comments, or mentions.
5. Transactional Push Notifications
These notifications act as the user’s personal ledger and provide updates on any transactional activity. They keep users informed about the status of transactions like online purchases, bookings, or deliveries. Examples include order confirmations, shipping updates, and payment receipts.
6. Re-engagement Push Notifications
They are geared towards returning users to an app or website. Examples include new product launches, flaunting new features, or extending an invitation to a special event.
11 Best Examples of Push Notifications
The best push notifications combine the perfect mix of content, timing, and CTA. Depending on your goal, they can serve a variety of purposes. With the right customization, these push notifications can lead to better engagement and happier customers eager to click and convert.
Here are 11 of the best push notification examples we have come across.
1. Nykaa Man’s Welcome Push Notification
NykaaMan is an extension of Nykaa, tailored specifically for men’s grooming and wellness needs. The notification mentions product categories such as “Grooming, Fashion, Skincare, and more.” This helps inform the user right away about the range of products available, potentially aligning with their interests. This is an onboarding push notification, typically sent to first-time users after they sign up or install the app.
What Stands Out to Us
- Targeting first-time buyers with a discount is a strong motivator to convert new users into customers. “Get 10% off on your first order” clearly and attractively encourages new users to make their first purchase.
- Clearly listing Grooming, Fashion, and Skincare CTAs helps users understand what products they can explore and purchase. Each CTA is deep-linked, directly taking users to the product category page.
- Using action-oriented language like “Shop from” tells users what action to take next.
2. Myntra’s Deal of the Day FOMO Notification
Myntra is a leading online fashion and lifestyle retailer in India, known for its wide range of brands and curated collections that cater to every style preference. Myntra leverages advanced technology and data analytics to offer personalized shopping experiences, making it a favorite among fashion-forward consumers.
This is a good push notification example to create a sense of urgency. Offering an enticing discount, clubbed with a countdown timer, is an excellent strategy to get users to tap.
What Stands Out to Us
- The vibrant colors catch the user’s eye immediately, making them hard to ignore. A clear, high-quality image of the product (shoes) helps visualize the deal.
- It uses rich media to convey more with less. Push notifications that combine valuable content with eye-catching rich media create memorable brand experiences for your customers. They get 25% more engagement, but only 8% of marketers use them.
- “Hurry! Offer ends in” text amplifies the urgency, pushing users to act quickly. The countdown timer creates a sense of urgency, encouraging immediate action.
3. B-Blunt’s Hyper-personalized Push Notification
This is a prime example of behavior-based targeting. It also brings the segmentation aspect into play, as it targets selected users who have visited the store and explored products before. This personal touch can re-engage customers who are on the fence and about to make a purchase.
What Stands Out to Us
- Clever copywriting: “You Came, You Saw, But Didn’t Shop?” engages the user with a play on Alexander the Great’s famous quote.
- It is a retargeting notification that reaches out to users who showed interest but didn’t purchase, thereby increasing the chances of conversion.
- The image displays multiple products, giving a quick overview of what’s available and what the customer might have browsed. The phrase “Add them to Cart Now” creates a sense of immediate gratification.
4. FabIndia’s Abandoned Cart Push Notification
This push notification example acts as a gentle reminder, encouraging you to return and complete your shopping. It playfully nudges you, tapping into the anticipation of trying out those new clothes you’ve been eyeing.
What Stands Out to Us
- It directly addresses the user by name (“Zaid”), making the message more personal and engaging. The message uses a conversational and friendly tone, which can make the user more receptive.
- The “Return to my Cart” button is a straightforward CTA that clearly tells the user what to do next. It reminds the user that they have left items in their cart, potentially reducing cart abandonment rates.
- The CTA is deep-linked, taking customers to the checkout page to complete the transaction.
5. TVS Credit Event-Based Push Notification
This promotional push notification from TVS Credit smartly aligns a national holiday with themed product offerings, enhancing the promotion’s relevance and appeal to its audience.
What Stands Out to Us
- The image featuring patriotic elements and people celebrating Republic Day adds a visual element that draws the eye and enhances the connection to a national day.
- “Republic Day Exclusive Offer” implies that the offer is available for a limited time, encouraging users to act quickly.
- The notification provides all essential information (offer, urgency, benefits, and action) in a compact, easy-to-read format.
Learn How TVS Credit Achieved a 26.1% Increase in User Retention Using Netcore’s Smart Push Customer Engagement Platform
6. TVS Credit’s Service Promotion Push Notification
This promotion push notification example focuses on enhancing the user’s experience by offering additional value through financial services. This notification is strategically timed to coincide with upcoming festive sales, which are periods of high consumer spending. It targets users looking to capitalize on holiday deals, making the timing of the offer highly relevant.
What Stands Out to Us
- “Get ready for online festive sales!🛍️😎” grabs attention by connecting to the excitement around festive sales, making it timely and relevant. Using shopping and cool face emojis adds a fun and engaging element to the notification.
- Rich media images featuring money transferring and a gift box visually connect to the festive and shopping theme. The combination of text and relevant imagery makes the notification visually appealing and informative.
- The focus on festive sales and shopping spree targets an audience likely to be interested in spending during the festive season, ensuring higher relevance and engagement.
7. Wnyk Music Social Proof Push Notification
This push notification example effectively utilizes social proof to motivate more users to engage. It leverages the psychological influence that people often feel from observing the actions of others, serving as a powerful tool in encouraging user behavior and boosting trial rates.
What Stands Out to Us
- It directly addresses the users’ desire to personalize their experience, encouraging them to engage with a new, fun feature.
- By mentioning that over 5 lakh people have set their tunes on Wynk, it creates a sense of community and popularity, prompting users to explore and conform.
8. Netflix New Alert Push Notification
Netflix cleverly spices up its announcement for the new season of Narcos with some witty, fun wording in this push notification example. They dish out the release date and give you a nudge to check out the trailer—because that’s where the real action is!
What Stands Out to Us
- The notification is concise and focused solely on engaging the user with the new season of “Narcos,” making it clear and effective without any distractions.
- It opens with “Narcos returns September 1st,” which is specific, instantly capturing the attention of fans and piquing the interest of new viewers.
- The prompt to “Watch the Trailer” is direct and action-oriented, guiding users to immediately engage further with the content.
9. Amazon Prime’s Recommendation Push Notification
This push notification example showcases how to re-engage users with new content by analyzing their earlier interactions and views on the platform. Something unique about this notification is its use of vibrant and thematic visuals from the show. These visuals instantly convey the fun and quirky nature of the show, capturing interest and reflecting the show’s comedic tone.
What Stands Out to Us
- The message starts with “Recommended for you,” personalizing the content and increasing the viewer’s likelihood of interest.
- The notification provides two CTAs, “Watch now” and “Add to Watchlist,” offering immediate engagement or saving for later, which enhances user experience by providing flexibility.
10. Zomato’s Quirky Push Notifications
Zomato’s push notifications are renowned for engaging content, and it’s no surprise they’ve made our list. Known for their witty, fun, and quirky messaging, they consistently grab our attention. Here is a standout example from their many innovative notifications.
What Stands Out to Us
- Copywriting at its best. Creative content and good play of words are bound to get users to click. The notification uses a playful and light-hearted tone, which can make users feel more connected to the brand.
- It directly addresses a specific user by name (“Barkha”), immediately making the message more engaging and personal.
- By invoking the concept of a “toast,” it suggests celebration and happiness, likely related to a promotion or offer, encouraging the user to interact with the app. At the same time, it also gives people ideas for ordering a “toast sandwich” during snack times.
11. Cookr’s Hyper-Personalized Push Notifications
Cookr is the new FoodTech kid on the block. In a short span of 2 years, Cookr has not only amassed the love from thousands of its users but is the proud holder of multiple industry awards.
What Stands Out to Us
- Clever copywriting. The notification’s playful comparison between delayed leave approvals and their fast delivery service is memorable and engaging.
- The use of casual language and an emoji adds a lighthearted, friendly tone, making the brand seem approachable and fun.
- Though it doesn’t directly ask users to place an order, the mention of quick delivery is a strong incentive, nudging users to make a quick decision to use Cookr.
Looking ahead, Cookr could enhance its push notification strategy by integrating personalized offers based on user preferences or past ordering behavior with the help of cohort analysis.
Learn How Cookr Boosted Revenue by 6X Using Netcore’s Advanced App Push Features.
This brings us to the next section. Crafting effective push notifications requires creativity and strategic thinking. We’ve compiled a list of best practices to help you get the most out of your notifications. These tips ensure your push notifications become the best version of themselves, maximizing engagement while also resonating and inspiring action.
6 Best Practices For Sending Solid Push Notifications
High-quality push notifications marry the right mix of informative and engaging content without coming off as invasive. For marketers, mastering the art of impactful push notifications can significantly boost clicks, user engagement, retention, and overall conversions.
Here are some key pointers to keep in mind:
1. Clear and concise messaging
Keep your push notification copy short, sweet, and to the point. Use persuasive words and always include a clear call to action (CTA) that gets users moving. Make sure it’s catchy enough to grab attention and specific enough so they know exactly what to do next. A great CTA can really boost your click-through rates.
2. Make it Personalized for Customers
Use a customer engagement platform to tailor your push notifications based on user preferences, behaviors, demographics, and more. Call users by their names and send content that matches their interests to really connect with them. This way, your push notifications will resonate more, grabbing their attention and keeping them engaged.
Zomato excels in this aspect of its push notifications, effectively capturing user engagement.
While some users receiving Zomato’s push notifications find it too “creepy” or “invasive,” it highlights the importance of not being overly intrusive. Striking the right balance between content and timing is crucial to avoid overstepping and ensure messages are well-received.
3. Ensure the Timing and Frequency is Right
Leverage a customer engagement platform to analyze user behavior and pinpoint the most effective, time-sensitive moments to send push notifications. Remember, flooding users with too many notifications can overwhelm them.
Consider implementing frequency caps or smart delivery algorithms to enhance the effectiveness of your notifications while keeping them unobtrusive. This approach helps maintain user satisfaction and engagement without overwhelming them.
Cookr expertly times its push campaigns by sending notifications a few hours before meal times, effectively boosting engagement and increasing app usage.
4. Incorporate Rich Media into your Push Notifications
Spice up your push notifications by adding rich media like images, GIFs, or videos. This added visual appeal grabs attention and encourages action, making your messages stand out. Such vibrant content introduces a fun element that can significantly increase user engagement.
5. Ensure your CTAs are Deep Linked
Incorporate deep links into your push notifications to direct users to specific pages or sections within your app, enhancing their experience and reducing friction. This approach effectively gives users a “fast pass” to exactly where they need to go, making your app feel more intuitive and user-friendly.
6. Localize your Push Notifications
Customize your push notifications to align with the user’s language and region. This ensures your messages are culturally appropriate and resonate more deeply with your audience. By communicating in their language and acknowledging their cultural context, you enhance connections and build stronger relationships with your users.
Job Portal Shine.Com delivered 40% more APNs Than Industry Benchmark to Achieve Better CTRs and Conversions Using Netcore’s Customer Engagement Platform
Send Push Notifications with Netcore’s Smart Push
Crafting captivating push messages like the ones in the examples can be quite a task. That’s why Netcore offers ready-to-use templates that are simple to customize, allowing you to start sending them within minutes. Netcore utilizes a robust three-step plan that dramatically improves delivery success, boosting notification delivery rates by as much as 45%.
As a result, these brands have witnessed a significant increase in engagement. Audience reach has surged by up to 210%, and app launches via push notifications have risen by 110%. This remarkable performance underscores the effectiveness of Smartpush technology in enhancing mobile marketing strategies.
Here’s a video showing how to create these push notifications in minutes with Netcore’s customer engagement platform.
Conclusion
When crafting push notifications, always consider your customer’s perspective and prioritize their experience. Understanding your customers well enhances the effectiveness of your notifications. This approach keeps them informed, entertained, and engaged with your content, leading to better engagement and satisfaction.
As mentioned earlier, well-designed push notifications sent at the right time can achieve CTRs that are twice as high as those in email marketing campaigns. With stellar customer experiences and better conversion rates, it’s a win-win for both the customer and the brand.
