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Netcore’s Smart Push helps TVS Credit achieve 2.2x increase in push notification delivery

Key results
26.1%
Increase in User Retention
23%
Increase in App Engagement
2.2x
Increase in Push Notification Delivery
Company:
TVS Credit Services Limited (TVS Credit) is a part of $ 8.5 Billion TVS Group.TVS Credit offers its personal loan services only for existing TVS Credit customers.
Industry:
Finance
Location:
India
Category:
App push notifications
Solution Used:
Netcore’s Smart Push Delivery

Objective

TVS Credit Saathi App is the major platform for the brand to drive User Engagement, Retention, and Product Cross-Selling strategies.

The major challenges were to:

  • Arrest app user churn
  • Maximize user engagement using App Push Notifications

Netcore’s Strategy

  • Utilized the Churn Prediction Module of RAMAN, Netcore’s AI Engine, to predict and target users who are likely to churn with curated content.
  • Leveraged Netcore’s Smart Push technology to enhance Push Notification delivery rates
  • Performed a deep analysis of the entire user data and historic campaigns to optimize the communication and campaigns.
  • Developed an extensive product/offering-based campaigning strategy with insights leveraged from data-driven analysis. The performance was reviewed weekly.
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