Job Portal Shine.Com delivered 40% more APNs Than Industry Benchmark

Job Portal Shine.Com delivered 40% more APNs Than Industry Benchmark

Key Results
40%
Higher APN delivery than industry benchmarks
4.2%
Higher APN CTR than industry benchmarks

Company: Shine.com is the second-largest online job portal in India.

https://www.shine.com/

Industry: Recruitment

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

  • With a surge in online users, Shine required better adoption of their digital assets and services
  • Engaging active users for data enrichment and improving the overall quality of the profiles
  • Bridging a gap between job seekers and relevant jobs as per their skill set.

 

The Netcore Cloud Strategy:

Netcore Cloud’s AI-powered Customer Engagement platform helped Shine.com by:

  • Customer segmentation

    Journey Orchestration & optimization with technographic and behavioral segmentation

  • Profile completion

    Enabled seamless onboarding and profile completion via emails and app push notifications

  • Conversion

    Real-time job updates controlling drop-offs from profile created to resume uploads

  • Higher engagement

    All of this resulted in higher customer engagement on their mobile app

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