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Flower delivery brand, FlowerChimp achieves 91% higher revenue using Netcore Cloud’s Customer Engagement platform

Flower delivery brand, FlowerChimp achieves 91% higher revenue using Netcore Cloud’s Customer Engagement platform

Key Results

91%
Uplift in revenue
174%
Uplift in marketing ROI

Company: FlowerChimp is based in Kuala Lumpur and caters to orders all over the world

https://www.flowerchimp.com/

Industry: Gifting

Location: Malaysia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

  • Manual campaign design: No easy way to design HTML templates and setup campaigns
  • Challenges in targeting: Unable to apply a targeted approach due to lack of segmentation
  • Capturing customer attention: Limited customer attention towards promotional communications sent 
  • Targeting: Lack of proper targeting and retargeting strategies

 

The Netcore Cloud Strategy:

The Netcore Cloud AI-powered Customer Engagement platform helped FlowerChimp with: 

  • Send time optimization: Raman analyzed customers’ historic interactions and identified the best times to send communications. A dash of personalization was also used to enhance open rates.
  • Email enhancements: BIMI and countdown timers meant emails looked authentic and countdown timers were used to make discounts time based and to bring engagement to emails.
  • Automated journeys: Automated journeys with different workflows captured customer interest at different stages and triggered the appropriate communication channel to capture customer interest.
  • More purchases: All of this and more tactics such as A/B testing resulted in higher engagement across the web and across emails, leading to more purchases.
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