Company: BAC Education
About: BAC Education is one of Malaysia’s leading private education groups, offering programmes across Law, Business, Technology, Media, and Hospitality, from pre-university through to postgraduate levels. Serving thousands of students across Malaysia and the wider region, BAC combines academic excellence with industry partnerships and future-focused learning pathways.
Industry: Private Higher Education
Location: Malaysia
Category: Student Recruitment, Lifecycle Automation
Solutions Used: Email Campaigns, Journey Automation, Programme-Level Personalisation, A/B Testing, Send Time Optimisation (STO)
BAC Education runs 10+ programmes across multiple institutions, and that number keeps growing. Every new programme brings a new set of students to reach, each looking for something different.
But the way BAC was communicating hadn’t kept up. Emails were being sent manually, and most of the time, every prospect got the same message. Someone interested in Law might get an email about Hospitality. Someone who downloaded a Tech brochure might not hear back at all.
The team was stretched thin, the messaging felt one-size-fits-all, and prospects were slipping through the cracks.
BAC needed a way to send the right content to the right student, automatically, without the team having to do it all by hand. That’s where Netcore came in.
BAC Education partnered with Netcore to build an always-on engagement engine that could match the complexity of their programme portfolio with the precision of their communication.
The approach was rolled out in four stages:
The result was a system that could nurture thousands of prospects across 10+ programmes simultaneously, all running hands-free.
The automated lifecycle engine significantly outperformed BAC Education’s previous broadcast-driven approach.
Student recruitment doesn’t have to rely on batch-and-blast emails.
By combining journey automation with programme-level personalisation, BAC Education transformed a manual, one-size-fits-all outreach approach into an intelligent engagement engine that sends the right message to the right student at the right time, driving deeper engagement and a stronger enrolment pipeline, all without adding headcount.
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