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The Body Shop

The Body Shop achieves a 13.2% increase in Website Revenue

Key results
13.4% Increase
Increase in number of engagement
13.2% Increase
Increase in overall eCommerce revenue
7.5% Increase
Reduction in bounce rates
Company:
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.
www.thebodyshop.in
Industry:
Ecommerce
Location:
India
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • Lack of customer engagement on the website due to non-personalized recommendations led to customers dropping-off without purchase
  • Inaccurate product recommendations in the product feed meant relevant product discovery was a problem

Netcore’s Strategy

Netcore’s AI-led product recommendation strategy helped The Body Shop by:

  • Designing and deploying personalized widgets on different touchpoints on the customer journey: Home Page, Product Display Page, Exit Intent pop-up
  • A/B Testing on Home Page by comparing with client’s BAU widget to demonstrate the performance of our deployed widgets
  • Introducing exit intent pop-ups on product pages to improve user engagement by showcasing relevant product recommendations
  • Real-time positive and negative feedback from every user interaction for continuous improvement of product recommendations
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