Chumbak achieves 18% increase in CTR using Netcore Cloud's Customer Engagement and Personalization suite

Challenges:

• Product discovery: Availability of a wide range of products in their catalog
  made product discovery a challenge. 
• Low customer engagement on the website: Low engagement on the website led to customers dropping off without purchasing products.
• Lack of personalization: Unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.
• Losing customer interest: To avoid having ‘one size fits all’ concept – the challenge was to curate a personalized experience by showing the right customer the right choices of products.

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-led Customer Engagement and Personalization solution helped Chumbak by: 

• Deploying our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought.
• Designing and deploying personalized widgets: AI-led product recommendation widgets deployed across the customer journey in pages like:
  • Home Page
  • Product Listing Page
  • Product Display Page

Deploying exit intent popups to improve customer engagement: To ensure customers on the verge of exiting the website also remain engaged, personalized recommendations were sent in the form of exit-intent popups.