Resources
YHL

Netcore’s Customer Engagement Platform Helped Vietnam’s Top Cosmetics Brand Boost ROAS by 400%

Key result
400%
Increase in Return on Ad Spend (ROAS)
Company:
YHL is one of the largest and most popular cosmetics brands in Vietnam with a physical as well as online retail presence.
Industry:
Ecommerce
Location:
Vietnam
Category:
Customer Engagement, Raman AI Engine
Solution Used:
Netcore Customer Engagement, AI Engine

Challenge

YHL was facing challenges in getting good returns on it’s ad spends because of the:

  • Inability to build a unified customer view
  • High digital marketing spends and segmentation hurdles
  • Lack of a personalized engagement strategy on social media

Netcore’s Strategy

Netcore Cloud’s Customer Engagement platform helped YHL pull data from relevant sources to build a 360-degree view of unique customers – enriched in real-time. The platform also helped identify the right customer segments and micro-segments to target.

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