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Raman, helps Mothercare Indonesia improve email click rates by 3X

Key results
3x
Increase in email click rates
1.5x
Increase in email open rates
Company:
Mothercare is a global retail brand for parents and young children operating over 800 stores in over 40 territories.
Industry:
Ecommerce
Location:
Indonesia
Category:
Raman AI Engine
Solution Used:
Netcore Email, Raman AI

Challenge

  • Inability to improve customer engagement above industry standards through email marketing
  • Absence of a data-driven marketing automation solution to uplift performance of their email marketing program
  • Lack of complete visibility on the best time to engage with their customers via email as a marketing channel

Netcore’s Strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered Mothercare Indonesia to:

  • Harness our AI Engine, Raman’s Send Time Optimization (STO) feature to analyze each active customer’s historical interaction and responsiveness to email campaigns
  • Identify the right or most preferred time to engage with individual customers via email campaigns
  • Boost customer engagement in terms of increased open and click rates, by optimizing the send-times of their email campaigns consistently
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