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AI-led product recommendations helped Thi Truong Si’s E-commerce website generate 254% more leads on their home page

Key results
254%
Increase in leads generated on
the Home Page via personalized widgets
154%
Increase in CTRs
via personalized widgets
103%
Increase in leads generated on the
Product Display Page via personalized widgets
30%
Increase in total website
leads generated via personalized widgets
Company:
Mothercare is a retail company engaged in maternity products and children’s supplies for toddlers
Industry:
Ecommerce
Location:
Vietnam
Category:
Product Recommendations
Solution Used:
Netcore Personalization

Challenge

  • Inability to maximize their monthly website traffic to generate more leads
  • Inability to provide and highlight relevant product recommendations based on unique customer tastes and preferences
  • Low CTRs on different pages across their website weren’t producing the most optimal results
  • Difficulty in tracking performance in the absence of an intelligent website personalization solution

Netcore’s Strategy

Netcore’s AI-led product recommendations helped Thi Truong Si to:

  • Harness our AI engine, Raman, to deploy relevant product recommendations to personalize the e-shopping experience
  • Increase the chances of generating leads with personalized widgets across the website: Home Page, Product Display Page, Product Listing Page
  • Understand customer behaviour, preferences, and intents across platforms and channels through our Advanced Analytics Module
  • Use Clickstream data of website visitors to predict what individual customers were most likely to click on next
  • Highlight the right products at the right time to the right customers on the website for maximum engagement
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