Star Media Group achieved a 60% increase in click rates with Netcore's Engagement Platform

Customer Engagement Product Experience Email Customer Data Platform Personalization Netcore Co-Marketer AI Messaging Channels
Journey Orchestration

Craft effective campaigns with our visual drag-and-drop tool

Multi-Channel Marketing

Engage with customers at scale across 9 channels

Dashboards Insights

Get answers to the what, how, why

Behavioral Analytics

Gauge your customers like you know them

Nudges & Walkthroughs

Direct users via nudges

A/B Testing

Low-code A/B tests for users

Feature Flags

Roll out instant segment features

User Onboarding & Activation

Build personalized context for users' optimal experience

Feedback

Build infinite user segments based on behavioral data & actions

Feature Adoption

Measure and analyze nudge-level impact with event-based reporting

Email API

Integrate in minutes. Deliver in seconds. We’re that fast!

Email Marketing

Build meaningful connections with highly personalized campaigns

AMP Email

Offer a website/app-like experience within your email

Unified Customer View

Unify data from multiple sources to get complete understanding of a customer

Activate Channel Marketing

Deliver cross-channel campaigns using our complete automated platform

Identity Resolution Cloud

Connect different customer identities scattered across multiple devices in real time

Product Recommendations

Use AI to predict & deliver 1:1 recommendations that convert

Content Personalization

Define rules to deliver dynamic & delightful web experiences

Channel Personalization

Extend personalized user experiences across your all channels

Search Personalization

Curate exceptional experiences

Dynamic Segmentation

Enhance ROI with live segments

Personalized Boutique

Unique personalized picks

AI Insights

Get intelligent game-changing insights that propels conversions and revenue

App Churn Prediction

Allow AI to help you predict app uninstalls & boost retention

AI-Led Image Recognition
System

Allow AI to give a complete analysis of your favourite product

App Push Notifications

Engage users seamlessly! No coding needed!

In-App Messages

Spark 'Aha' moments: Engage during app activity

Web Push Notifications

Engage customers with contextual web push

Web Messages

Engage active site visitors, supercharge your web messaging

Email

Craft beautiful emails, Target wisely, Time perfectly

SMS

Send concise, targeted texts to customer mobiles.

Voice

Connect with customers via automated voice calls

WhatsApp

Convert more: Utilize WhatsApp for power sales

Rich Communication
Services

Unlock the power of RCS messaging with Netcore

Netcore Cloud’s Strategy:

Netcore Cloud’s Customer Engagement solution helped Star Media Group by:

Customer Lifecycle Automation: Netcore 15+ touch points across the customer lifecycle to be automated. Then with Netcore, TheStar Team set up multiple automations such as – daily newsletter, subscription reminder, dormant customer revival etc.

Increase Active Readers: Audience segmentation basis demography, behavior and subscription history. Hyper-personalized localization to target the relevant audience.

Innovative rich push notifications and AMPs to deliver the messages – all this powered by AI/ML delivery engine.

Profile Enrichment Programme: With limited profile details of a customer, data enrichment came as a single-most important strategy to know more about the customers. With the power of AMP, we introduced Zero Party Data collection via surveys and feedback.

Star Media Group achieves 60% increase in click rates across digital channels with Netcore Cloud’s Customer Engagement

Objectives:

Netcore Cloud’s Strategy: