Netcore Cloud’s CE & AMP solutions helped CakeRush increase revenue by 80%

Netcore Cloud’s CE & AMP solutions helped CakeRush increase revenue by 80%

Key Results
Uplift in Revenue
Increase in Average Open Rates


CakeRush is a curated online marketplace for regional and artisan cakes and pastries crafted by local bakers throughout Malaysia and the Philippines. The company empowers home-based bakers to connect with consumers via their ecommerce technology and elaborate online marketing initiatives.

Industry: eCommerce

Location: Malaysia & the Philippines

Category: Customer Engagement & AMP

Solution used: Journey, Web, and Email Automation, Push Notifications


The brand aimed to increase customer engagement, conversions, and revenue. They were looking for an automated re-targeting mechanism to reach out to existing customers for upsells.

The primary challenges were:

  • Lack of a tool to do omnichannel marketing
  • No way to personalize communication or segment audiences
  • No way to design automation to capture add-to-cart, product-view-abandonment leaks
  • Less effective reporting and analytics



CakeRush chose Netcore Cloud to automate their marketing campaigns and integrate AI capabilities so they could provide personalized recommendations on their website and via email, seamlessly.

Automated journeys delivered a seamless customer experience. When users visit particular pages on their website or complete a specific activity, automated web push notifications, and emails are triggered to nudge them to convert at each stage of the user journey.

A/B Testing helped unlock the winning variant for Web Push Notifications in real-time.

Web messages were deployed for exit intent and to new subscribers.

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