BonusLink achieves 67% uplift in unique transacting members with Netcore Cloud’s Customer Engagement platform

Key Results

67%

Uplift in unique transacting members

27%

Growth in monthly active and transacting users

Company: BonusLink is a Malaysian rewards program with millions of members

Industry: Loyalty and rewards

Location: Malaysia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

Low engagement on the app: Although they had app installs, app users weren’t engaging enough.
Limited reach: Not having a comprehensive martech solution to nudge users at the right moments meant limited reach and sales.
Personalization limitations: They wanted personalization in marketing campaigns to make them more effective.

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped BonusLink by:

Journeys and segmentation: Segmentation gave better targeting based on demographics and behavior. Journeys triggered improved app transactions.
Emails and web messages: Emails were sent to different customer segments to maximize reach. Web messages targeted to increase app installs and awareness about campaigns.
App push notifications and in-app messages: Offers were sent via app push notifications for users to increase transactions. In-app messages were used to drive awareness and in-app conversions.

Netcore Cloud’s omni-channel marketing solutions have helped us improve our overall app retention and transactions on the app. Thanks to Netcore’s CSM team and their consulting we were able to significantly improve our cashback campaign which resulted in 67% increase in unique members transacting on our BLINK app.

Haikal Amir Hamzah, Head of Brands & Marketing

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