Patanjali Ayurveda expands its user reach by 70% through Netcore Cloud’s advanced customer engagement solutions

Patanjali Ayurveda expands its user reach by 70% through Netcore Cloud's advanced customer engagement solutions

Key Results

Improvement in active users
Uplift in click rates

Company: Patanjali Ayurved is an Indian multinational conglomerate holding company based in Haridwar, India.

Industry: Food, personal care

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement


  • Higher digital engagement: Since there was a surge in online users, Patanjali needed better adoption of digital engagement across all channels.
  • Adoption: Transitioning offline users to come online and shop from the website and app.


Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Patanjali by: 

  • Journeys and emails: Automated journeys were created to intervene and engage with users at various touchpoints, including promotional emails.
  • Web messages: Web messages were used to display offers at various stages, from viewing to adding to the cart.
  • Web and app push notifications: Targeted anonymous users and onboarded new registered users with welcome journeys through web and app push notifications.
  • Revenue growth: All of this resulted in higher engagement on the app resulting in increased engagement.


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