RedDoorz drives 99%+ deliverability and achieves a 100% increase in click rate for their marketing campaigns with Netcore’s email platform

Challenges:

As a part of the RedDoorz brand network, hotel owners seek to grow their business and increase revenues while streamlining their operations. RedDoorz needed to increase their email open and engagement rates to meet growth expectations. They also aimed to uplift the conversions from email campaigns sent to existing and potential customers.

Primary challenges:

• Increase open and click rates for emails
• Enhance customer interaction and engagement
• Uplift conversion from email marketing campaigns
• Establish seamless communication across touchpoints.

Solution:

RedDoorz partnered with Netcore with well-defined goals to enhance the overall user experience and drive conversion. Netcore helped the brand implement solutions that assured seamless and individualized customer experiences across all email touchpoints.

• Netcore enabled RedDoorz to improve email list hygiene with a cleanup of its database and implementation of a sunset policy for dormant users.
• Once deliverability improved, RedDoorz focused on providing a highly personalized user experience based on smart segmentation.
• Further, Netcore helped RedDoorz create segments based on user booking frequency by classifying the user database into mid, low, and high.
• Enhancing the engagement quotient led to higher open rates, click rates, CTOR, and improved conversion from email campaigns.
• RedDoorz also leveraged the interactive and dynamic capabilities of email like AMP and Annotations to make the email communications more compelling.
• A/B testing and refinement of email campaigns based on insights from the test results led to positive iterations for better user engagement and higher conversion.