Polaris Bank increases clicks by 10% and decreases unsubscribes by 20% using Netcore’s AI-driven email marketing platform
Polaris Bank increases clicks by 10% and decreases unsubscribes by 20% using Netcore’s AI-driven email marketing platform
Key Results
30%
Increase in opens
10%
Increase in clicks
10%
Decrease in bounces
20%
Decrease in unsubscribes
Company:
Established by the Central Bank of Nigeria (CBN) in 2018, Polaris Bank offers commercial banking services in Nigeria. With over 224 branches, the Bank leverages state-of-the-art Information Communication Technology (ICT) to maintain a pivotal role in the country by focusing on ICT solutions across multiple products and service delivery channels (mobile banking, ATMs, POS, and online platforms).
Polaris Bank wanted to make its email marketing practices more effective in delivering exceptional customer experiences. It also needed a powerful email marketing platform to widen product promotion to new customers and enhance retention of existing customers.
Primary challenges:
Adopt industry best practices in email campaigns
Improve the promotion of products/services
Retain customers and reduce unsubscribes
Enhance target audience segmentation
Mitigate regulatory risks to the maximum
Increase positive brand perception among the audience
Solution:
Netcore’s AI-powered personalization, automation, analytics, and scalability capabilities helped Polaris Bank meet its goals of improving communication and boosting customer engagement.
Segmentation Tools
Polaris Bank leveraged Netcore’s segmentation tools to categorize customers based on behaviors and demographics. Data-driven insights about email subscribers led to superior targeting with intelligent segmentation, enhancing engagement.
Personalized Emails
Netcore helped Polaris Bank achieve personalization in their emails through dynamic content capabilities and messages tailored to individual preferences. The bank harnessed Netcore’s AI-powered marketing automation to streamline workflows, ensuring timely and consistent email communication to optimize customer retention.
Sender Reputation Management and Spam Detection Tools
Polaris Bank leveraged Netcore’s sender reputation management and spam detection tools to improve email inboxing rates. Netcore’s analytics enabled the bank to track customer interactions, derive insights, and fine-tune strategies for optimal results.
Netcore offered a more capable email marketing platform that enhanced Polaris Bank’s email content and strategy while ensuring strict compliance with email marketing regulations. Through strategic planning and using Netcore’s technology, Polaris Bank successfully transformed its customer communication approach and sharpened its competitive edge in the banking industry.
“I would recommend Netcore because it offers a comprehensive and feature-rich marketing automation solution to help improve our customer engagement, increase efficiency, and drive better results from marketing efforts. Its focus on personalization, compliance, and scalability makes it a valuable asset for any organization looking to enhance its marketing strategy. I have always been fascinated with AI and its limitless transformative potential. Netcore’s AI capabilities not only amplified our open and engagement rates but also elevated the overall efficacy of our email marketing campaigns. The Send Time Optimization AI was highly effective in identifying optimal message delivery times based on recipient behaviors and engagement patterns. Implementing Netcore’s recommendations and technologies has resulted in a notable 30% upswing in open rates for the utilized campaigns. I eagerly anticipate their forthcoming features in email marketing.”
Gift Chibuzor Ekekwe, Executive - Digital Campaign
