Berrybenka: A 1,629% Email Open Rate Boost

Company

Berrybenka is a well-known fashion eCommerce platform based in Indonesia. It was founded in 2011 and has since become one of the leading online fashion destinations in the country. By effectively strengthening its online presence and leveraging social media, Berrybenka has cultivated a strong brand identity as a trusted and popular fashion destination in Indonesia.

Industry: eCommerce

Location: Indonesia

Category: Email, AI Raman engine

Solution used: Netcore’s AI-powered Send Time Optimization

Challenges

Berrybenka needed to increase user engagement in their email campaigns, which would lead to increased product awareness. They aimed to build new connections and renew the dormant ones to ignite interest in their offerings and expand their brand’s presence and interaction.

Primary challenges:

Low open rates
Low engagement
Minimal segmentation
Common send time

Solution

Segment target audience strategically

Netcore recommended that Berrybenka optimize the recipient list by segmenting the users into two categories: those who read the brand’s email in the last 90 days (existing) and those who did not receive the brand’s email in the past 180 days (proposed new). This helped increase the reachout to active and dormant users effectively.

Implement send time optimization

Berrybenka updated their subscriber list with the new 180 days segment, and implemented send time optimization across the two segments. Netcore’s AI-led delivery system sent the campaigns during the specific hours when the audience from the two segments were most likely to open and interact with the emails.

“Netcore’s AI-powered email delivery solution has proven to be a game-changer for our email campaigns. We have achieved remarkable improvements in open rates and click rates. Their AI-powered email delivery system ensures that every email is delivered to the right recipient at the optimal time. This level of personalization has had a significant impact on our campaign performance, leading to a 137% uplift in email open rates within just 30 days.”

Siti Nabila Hanum, E-Commerce Manager

Berrybenka increases their email open rate by 1,629% and click rate by 666% with Netcore’s send time optimization

Challenges

Primary challenges:

Solution

Segment target audience strategically

Implement send time optimization