EaseMyTrip achieves a whopping 571% uplift in engagement with Netcore’s AMP Journey Automation

Company:

EaseMyTrip was established in 2008 and is a leading name in the online travel market with offices across India and the world. The company caters to online and offline customers with a strong presence across the B2B2C, B2C, and B2E channels. EaseMyTrip is headquartered in New Delhi and went public by Initial Public Offer (IPO) in 2021.

Industry: Travel

Location: India

Category: Email

Solution used: AMP Emails

Challenges

EaseMyTrip used to send conventional, static emails that redirected users to their official website for feedback and queries. As user redirects contributed to drop-offs/response leakages, their email strategy needed enhancement to drive higher user response.

Primary challenges:

Increase experiential sessions to improve CTOR
Gather more post-purchase user-sentiments
Create a seamless experience for customers

Solution

EaseMyTrip partnered with Netcore to implement AMP for email to enhance user interaction and feedback collection.

Netcore helped EaseMyTrip with the end-to-end implementation of the AMP email campaign: prepare the creative with a built-in feedback form, do multiple testing, and execution.

The AMP feedback form

Netcore created a feedback form within AMP email to increase response and lead to a better understanding of user sentiment.
When a customer made a travel/accommodation booking with EaseMyTrip, Netcore’s Journey Builder executed the AMP email.
Customers found it quick and easy to share their feedback/response via the form embedded within the EaseMyTrip AMP email.