SOTC increases its CTOR by 123% and reactivates up to 10% of dormant customers with the Netcore gamified AMP email campaign

Company:

Established in 1949, SOTC India is a leading travel and tourism company active across leisure, incentive, and business travel. It’s among the foremost travel agencies in segments such as escorted group tours, customized holidays, holidays of India, and others. SOTC has leveraged customer focus, innovation, and operational excellence to win the existing market and create new business potential through innovative packages.

Industry: Travel

Location: India

Category: Email

Solution used: AMP emails

Challenges:

SOTC wanted to go beyond generic creatives and explore interactive messaging to increase customer engagement. They needed to capitalize on the high open rates of their emails and encourage customers to respond to the CTA asking them to click. Another primary objective was to reactivate dormant customers by offering them exciting interaction opportunities within emails.

Primary challenges:

Increase engagement by converting their high opens to click-throughs
Reactivate dormant customers with compelling in-email experiences

Solution:

Netcore worked with SOTC to execute a re-engagement AMP email series for their inactive customers. The series deployed AMP components to gamify the emails with interactive quizzes. In parallel, SOTC also leveled up the email messaging with enticing subject lines and relevant storylines as guided by Netcore. The emails drove customers to open, engage, and click on the nudge to make a travel booking.

SOTC also consulted Netcore for AI-led segmentation and deliverability best practices. Implementing them made SOTC’s email campaigns highly effective in reactivating dormant users and converting a high percentage of opens to clicks.

"Driving users to click on a CTA and follow through with the desired action remains a huge challenge. Therefore, AMP's unique capability of enabling users to take several actions within emails caught our attention. For our campaign, we were primarily looking at boosting engagement and reviving dormant users. Netcore’s team offered a solution by combining AI-powered segmentation and interactive AMP emails. We developed a series of gamified emails using interactive quizzes, which led to our customers engaging with the email and clicking on the nudge to make travel bookings. Our AMP campaign saw a 123% uplift in CTOR. It also reactivated up to 10% of our dormant users. Gamifying emails is a great way to induce engagement. Anyone looking to amplify the results of their campaigns should definitely try out AMP emails."

Pranil Pillai, Deputy General Manager - E-Business