Spinning Success: O!Millionaire’s 8X Click Rate Boost with Netcore Cloud’s Personalized and Engaging Approach

Challenges:

O!Millionaire was ready to take things up a notch and knew that improving their user experience was the key to boosting conversions. They pinpointed three big areas of improvement:

Lack of personal touch in communications: Customer interactions lacked personalization and interactivity, reducing engagement.

Limited multi-channel reach: With a diverse customer base spread across multiple platforms, O!Millionaire needed to expand its reach to connect more effectively.

Ineffective data use for campaign optimization: The company recognized the need to leverage data more effectively for tracking and optimizing campaigns.

Objective:

The goal was simple: Give customers an amazing experience that boosts engagement and drives more conversions.

Solutions:

That’s where Netcore Cloud came in. We teamed up with O!Millionaire to put their plan into action, using Netcore’s Customer Engagement and Experience Stack. Together, we crafted strategic solutions, keeping a close eye on the data and tweaking areas that need improvement along the way to ensure maximum impact.

Here’s how we made it happen:

1. Segmentation for personalized, targeted communication:

With Netcore’s expertise, O!Millionaire personalized their communication by segmenting users based on the interactions and frequency of lottery plays, enabling a more targeted approach. Key segments included:

• Users who played more than twice in the last 45 days.
• Users who played more than three times in the last 60 days.
• Users who bought more than 30 tickets over time.
• The loyal participants who never miss a Thursday draw!

2. Multi-channel reach for a broader impact:

Why limit communication to just one channel? We suggested a multi-channel approach—reaching customers wherever they were, whether it was through Web Messages, WhatsApp, Push Notifications, or Emails. The goal was to make sure O!Millionaire’s message was heard, no matter where their customers were most active.

3. Automated journeys to prevent drop-offs:

We all know the frustration of losing customers mid-way through a purchase. To solve this, we set up automated journeys that kicked in the moment a user showed interest but didn’t complete their action—like abandoning their cart or dropping off after clicking ‘Buy Now.’ Web Messages, WhatsApp, Emails, and push notifications would automatically nudge them to finish what they started, making sure no potential sale was left behind.

But we didn’t stop there. It wasn’t just about recovering lost sales; it was about keeping the customers engaged long-term with personalized journeys. For instance, we launched a Birthday Journey, where users would receive an automated email on their birthday, encouraging them to play using their birth date numbers as their lucky numbers. We also created a Welcome and Complete Your Profile Journey, where new users were greeted with step-by-step tutorials and email reminders to complete their profiles, ensuring they stayed engaged right from the start.

4. Fun, interactive emails for an enhanced experience:

Here’s where things got really fun. To keep customers engaged, we moved away from basic, boring emails and rolled out interactive AMP emails instead. One standout? The “Spin the Wheel” email! Users didn’t have to leave the email to play—they could spin the wheel right there for a chance to win. Instant fun! Plus, we sent interactive quizzes to keep things fresh and keep customers coming back for more.