Boost Engagement: Enhance engagement through interactive, personalized communications.
Lead Generation: Leverage AMP features to improve lead capture efficiency.
Email Reachability: Scale email reach and improve click-through rates.
Challenges:
Low Engagement Rates: Conventional emails had a low click-through rate and lacked interactivity.
Inefficient Data Collection: Traditional HTML emails required users to navigate to another page for data submission.
Audience Segmentation: Lack of targeted segmentation hindered effective communication with users.
Netcore Cloud’s Strategy:
Targeted Segmentation: Implemented strategic segmentation to engage clickers, openers, non-openers, and recent signups.
AMP Emails: Utilized AMP technology to make emails interactive, allowing data collection directly within the email itself.
Creative Content Strategy: Personalized and dynamic email content revitalized user interest and drove engagement.
“We at Unstop are always on the lookout for adopting disruptive new-age technologies to improve customer experience through our digital channels. By implementing AMP Email Innovations and Segmentation Strategies in our emails, we have achieved a remarkable milestone of 5X uplift in user engagement. Looking forward to achieving greater heights together!”