Unstop Achieves a 5X Uplift in User Engagement with Netcore’s AMP Email Innovations

Unstop Achieves a 5X Uplift in User Engagement with Netcore’s AMP Email Innovations

Key Results
5X
Increase in User Engagement
75.29%
Open Rate
11%
Click Rate
86
Respondents Provided Details via AMP

Company: Unstop

Industry: Education & Career Services

Location: India

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Customer Engagement Platform

Objectives:

  • Boost Engagement: Enhance engagement through interactive, personalized communications.
  • Lead Generation: Leverage AMP features to improve lead capture efficiency.
  • Email Reachability: Scale email reach and improve click-through rates.

Challenges:

  • Low Engagement Rates: Conventional emails had a low click-through rate and lacked interactivity.
  • Inefficient Data Collection: Traditional HTML emails required users to navigate to another page for data submission.
  • Audience Segmentation: Lack of targeted segmentation hindered effective communication with users.

Netcore Cloud’s Strategy:

  • Targeted Segmentation: Implemented strategic segmentation to engage clickers, openers, non-openers, and recent signups.
  • AMP Emails: Utilized AMP technology to make emails interactive, allowing data collection directly within the email itself.
  • Creative Content Strategy: Personalized and dynamic email content revitalized user interest and drove engagement.
Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.