Netcore’s Strategy
Netcore’s AI-powered omnichannel marketing automation suite empowered Nykaa Fashion to:
- Harness our AI Engine, Raman’s Send Time Optimization (STO) feature to analyze each active customer’s historical interaction and responsiveness to email campaigns
- Identify the right or most preferred time to engage with individual customers via email campaigns
- Boost customer engagement in terms of increased open and click rates, by optimizing the send-times of their email campaigns consistently
- Raman’s advanced Machine Learning algorithms such as “K-Means” for Clustering and“Gradient Boost” for Classification bring the power of STO to life