Company: Mayani is an agri-ecommerce platform that helps rural farming and fishing communities with market access for distributing quality products to customers
URL: https://mayani.ph/
Industry: Agri-ecommerce
Location: Philippines
Category: Product Experience
Solution used: Netcore no-code Product Experience
Mayani offers a wide range of features to its users. However, one of the most critical features – the loyalty program remained undiscovered and less adopted.
Same was the case with another newly launched feature – Grand Bagsakan page.
To drive contextual feature discovery and adoption, Mayani leveraged Netcore’s no-code Product Experience platform to deploy no-code nudges like tool-tips and spotlights to specific user segments and increase adoption.
To further measure the impact of nudges, Mayani conducted rapid low-code A/B tests on the loyalty program feature.
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