

About: A 100% subsidiary of India’s fastest-growing bank, Kotak Mahindra Bank Ltd., Kotak General Insurance offers a range of innovative and customer-centric products that redefine standards. The company ensures comprehensive coverage for all life aspects with a portfolio covering health, motor, home, and beyond. Embracing cutting-edge technology, Kotak General Insurance simplifies the insurance journey, from seamless online processes to digital claims, enhancing efficiency and customer satisfaction.
Website: https://www.kotakgeneral.com/
Industry: Banking & Insurance
Location: India
Solution used: AI-powered email marketing, Customer Engagement
Kotak General Insurance sought innovative solutions to improve customer retention through higher renewal rates, increase mobile app adoption, and establish its presence on new distribution channels.
Kotak General Insurance, with the help of Netcore’s platform capabilities and consultation, executed campaigns that revolved around leveraging innovative approaches tailored to specific key performance indicators (KPIs):
Finally, they expanded their engagement channels for new user activation by integrating WhatsApp and Google RCS. This allowed them to establish a broader presence and activate new users across various communication channels, facilitating seamless and interactive experiences.
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