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Company: bigbasket is India’s largest online food and grocery store with 18,000+ products from over 1000 brands. They deliver groceries, fresh produce, and household essentials directly to customer doorsteps in 20+ cities. Every product from bigbasket comes with the trusted touch of TATA excellence.
Website: bigbasket.com
Industry: Online Grocery
Location: India
Solution used: Email Marketing
bigbasket wanted to expand their reach and boost engagement to create a vibrant community of customers that would become brand advocates and influencers. They also aimed at reactivating users that were dormant and unresponsive to marketing campaigns.
bigbasket collaborated with Netcore to scale up their email campaigns and increase customer engagement. Netcore guided them through smart segmentation, content creation, and leveraging AI. bigbasket also incorporated several email innovations that boosted brand recognition and interactions while strengthening their domain health and reputation.
Netcore and the bigbasket team enriched the database and collaborated to execute a robust campaign strategy to widen reach and user interactions.
Smart segmentation ensured that those engaging with emails advanced to active segments, while dormant users underwent targeted efforts for gradual reactivation.
Contest-driven campaigns were designed to increase user engagement at a regular and steady pace.
Monthly participation from 50 users sharing recipes served as a positive reinforcement for the brand.
In-house AI Engine, Raman, was deployed to strategize and execute Send Time Optimization (STO) and Subject Line Optimization (SLO). This resulted in highly refined communication and enhanced campaign delivery as per customers’ preferred time for engagement with emails.
GIFs in email drove engagement through captivating visuals and compelling storytelling, enhancing brand recognition and campaign success.
A/B testing in email marketing optimized content, subject lines, and design elements, boosting open rate by 70%.
Strict adherence to email hygiene best practices upheld domain health, resulting in a strong domain reputation and an 85% inbox placement rate.
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